Coke, Pepsi… iconic American brands that have travelled the world over and become a staple at every social event. For decades, their bubbly sweetness has symbolised youth, friendship, freedom and happiness.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

So much of business is about bravery. That was one of the outtakes from last month's MS conference. The bravery to challenge the status quo, to stand up for what you believe in or to be brave enough to fail.  

When no one is looking and you're not trying, what shows on your face?

The role of the marketing function within the broader organisation is a much-discussed topic at industry events. And The Marketing Society Conference, organised by the UK trade body and held in London in November 2013, was no exception.

I’ve commended the financial services industry in South Africa before in this blog as an example of best practice for innovation.