Content Library
Cannes Lions 2025: Key Insights from The Marketing Society Correspondents
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.
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Cannes Lions 2025: How Do We Move Fast and Build Brands?
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?
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Cannes 2025: Community, Culture and the Comeback of Commercial Creativity
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.
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Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.
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Cannes Lions 2025: A brave new world?
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding
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Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today
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