Craig Edwardson
Head of Digital, BIG Partnership
Craig Edwardson is Head of Digital at BIG Partnership. Since starting in agency roles in 2011, Craig’s career highlights include launching Loganair’s paid media strategy delivering a 5,820% return on ad spend and overseeing a lead generation strategy overhaul for a homebuilder client resulting in a 118% increase in leads QoQ. Working with businesses of all sizes, Craig brings over a decade of hands-on campaign management to the table and is trusted by senior stakeholders to champion business value and commercial return from paid and organic digital strategy. Based in Glasgow, Craig is a graduate of the University of Strathclyde Business School.