Craig Mawdsley


Craig has the best job in the world – running AMV BBDO’s strategic output, in partnership with Bridget Angear.  As if to prove that enjoying your job makes you good at it, Craig and Bridget have been named London’s #1 strategists six times in the past eight years (a unique achievement), as well as building the AMV strategy department to multiple Cannes Effectiveness Grand Prix’s, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards.
Craig began with a Business degree from Bath University and then a 10 year stint at Saatchi & Saatchi, working on Visa, Sony, T-Mobile, Norwich Union and P&G. 
For the last 15 years at AMV, Craig has led strategy at AMV, working on clients including BT, Walkers, Pepsi, Sainsbury’s, The National Lottery, The Economist, EDF Energy, Eurostar, The Met Police, Nutmeg, Dulux, Royal Mail, Mercedes, Dixons Retail Group and Cancer Research UK.  Craig is one of the few strategists to have won the Grand Prix at APG, The Marketing Society and Marketing Week Engage Awards.  One day he will win the Grand Prix at the IPA Effectiveness Awards and retire immediately. 
Until then, the work goes on.

Exclusive insights from the brains behind three of the campaigns that won the top prizes at our 2019 Brave Awards.