Danny is Senior SEO Manager at Lane, where he leads the SEO service for a wide range of clients across the agency. With 10 years’ experience spanning both in-house and agency roles, he specialises in helping businesses drive scalable growth through high-quality, user-focused content.

Working across sectors including FMCG, B2B, ecommerce, SAAS and the charity sector, his experience includes supporting brands such as Baxters, Medidata, SRS Acquiom, Dekanta and Changeworks.

Day-to-day, he manages both the strategy and delivery of SEO for retained clients, while also supporting wider agency projects, pitches and innovation in the SEO (and GEO) space.