Elfried Samba
Co-Founder and CEO, Butterfly Effect
Elfried Samba is the Co-Founder and CEO of Butterfly Effect, a marketing agency helping brands grow through community-driven marketing, culture, and creativity.
As Global Head of Social Content at Gymshark, he helped scale the brand’s fitness community from 1.5 million to over 20 million followers, contributing to its rise to a £1 billion valuation alongside giants like Nike and Lululemon.
In its breakout year, Butterfly Effect partnered with Netflix, Bumble, McDonald’s, and Square, establishing itself as a go-to agency for culturally relevant, community-led campaigns.
Over the past five years, Elfried’s personal LinkedIn has become the second most engaged account on LinkedIn (Globally), generating 500M+ impressions, 9M+ engagements, and 370K+ followers — setting a new benchmark for personal brand-led growth on the platform.
