Elsa Trang

Elsa Trang is Managing Director APAC at xpln.ai, the attention intelligence platform helping advertisers measure, understand and optimize how attention drives outcomes across media channels. xpln combines large scale human attention data, predictive modeling, creative intelligence and contextual analysis to give marketers actionable insights that improve media effectiveness and campaign performance across global markets.

Elsa leads xpln's growth strategy across the region. She has built the company's presence across Asia Pacific from the ground up, launching its APAC entity in Singapore in late 2024, and now drives adoption of attention measurement among agencies, advertisers and key players across the local digital ecosystem.

She brings over ten years of experience in digital advertising. She started at Invibes Advertising and worked her way up to Commercial Director South East Asia before joining xpln.