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An ‘activist mindset’ in 2021

Why approaching 2021 with an ‘activist mindset’ could mean survival for brands in culture

Ok so firstly, you’re probably wondering what we mean by an ‘Activist Mindset’? Well, put simply it’s about embracing the core values that feed activism: a desire to make changes that push for a better world and taking action to do so.

And after a year where inequalities have been laid bare across all parts of society, it’s never been more necessary or needed.

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