CSO at VCCP New York, Jonny Shaw, says gaming platform Roblox is the biggest thing happening in media and tech today, and first mover mainstream brands could add real value
If you were to run a poll with marketers asking ‘what’s the biggest revolution happening in media and tech today?’ you would most likely get a lot of answers about TikTok. Some would probably also point towards gaming and the imminent launch of PS5 and Xbox Series X, or perhaps Epic Games’ epic fight with Apple about how Fortnite should be able to make money from their products on their platform.
These are undoubtedly big, juicy topics. But there is a bigger revolution going on that hardly any marketers are noticing or talking about. And it’s a revolution that provides a far greater insight into how media and media and technology are evolving in a cloud based, multi device world. That revolution is Roblox.
If you’ve heard of Roblox you’re most likely a parent of a child aged somewhere between 5 and 14. And...
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.