Why courageous marketers need to check-in

Award-winning author, Minter Dial, says leaders need to be bolder this year

Is your brand qualified to pass the Brand Tattoo Test? Independent of whether or not you actually like tattoos, the Brand Tattoo Test examines your employees’ desire to permanently etch a representation of your brand on their body, regardless of whether they plan to stay forever (which of course they can’t anyway).

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