I am a member of the elite. Well, according to the BBC’s Great British Class Survey, I am. Published in

Imagine two people, one on either side of a canal. The first one shouts across: 'How do I get to

Globalisation is currently the subject of much debate. One argument, set out by François Bourguignon in The Globalisation of Inequality, is that globalisation must still be seen as the central, immutable force of the 21st century, albeit one that is bringing with it new patterns of inequality and the necessity of individual entrepreneurship.

Procurement has become a dominating force in marketing services and many question whether it is healthy for decisions on creative

‘Ish’ is the name for consumers’ ever-growing insistence on freedom and flexibility, from shorter mobile contracts to try-before-you-buy homes.

In this edited version of the Marketing Society’s November Conference keynote speech, Peter Haden describes the size and scale of

Consumer marketers know that brand is the key influencer of customer choice, creating loyalty, attracting, motivating and retaining talent. Branding

Judie Lannon, Editor of The Marketing Society’s quarterly journal Market Leader, asks are there too many iconic brands?

For those of us who started working in marketing BZ (that is, Before Zuckerberg), it is striking to see how

When brands buy the rights to the Olympic Games, they gain the opportunity to engage with the passions of at

When you think of the fashion industry, leggy models, fast and fickle trends, and the latest ‘it’ bag may come to mind. But when you look closely at the business of fashion, you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways...

On 6^th November 2012 Barack Obama was re-elected into the White House. Many have speculated on how he beat

Capturing the essence of a nation is the challenge for governments aiming to market their countries’ strengths. Christopher Graves argues

New services are trying to reconcile consumers’ urge to avoid risk with their longing for adventure. Melanie Howard explains the

Studies in human psychology have found that if we are told something through narrative, we are more likely to relate

D is for dialogue…and daemons. Remember that writing is like talking, because if you’re not writing for someone else, why

‘Social media’ and ‘social media marketing’ have widely become seen as synonymous. But our adherence to traditional marketing ways of

Capturing the essence of a nation is the challenge for governments aiming to market their countries’ strengths. Christopher Graves argues

1. Argentinian footballer Claudio Caniggia’s wife has registered her children as trademarks – protecting 17 versions of their names for

Retail occupancy levels are at an all time low as out-of-town centres and online shopping boom. Will bricks and mortar