WARNING: If controversial recommendations are to be taken seriously, they need to come from a credible source, says Jeremy Bullmore

In the June issue of Market Leader, Hugh Davidson identified banks and other sectors as value extractors. In this article,

 In his excellent article, ‘Only consumers can make capitalism work’ (Market Leader, June 2012), Hugh Davidson raised a number of

Max Planck, the German theoretical physicist, had a friend who was an economist. “Why don’t you turn your mind to

David Jones describes the evolving social landscape in which companies and brands will operate. Good behaviour will be required by

The waistlines of the West are getting larger, with increasing numbers of people in the US, UK and Australasia described

Hugh Davidson explains how a proper appreciation and application of the marketing principle and its values across all aspects of

Martin Glenn, CEO Birds Eye Iglo Group dicusses why brand marketing needs a relaunch and how to do it. 

I believe

Vincent Rousselet observes that a growing body of literature is devoted to the measurement of human happiness in addition to

A PARADOX exists in becoming a marketing leader: the more senior you get, the less your time is spent actually

Most people in marketing or marketing services tend to find their jobs interesting and enjoyable and consider the question in

The best advice I ever got…

Make sure you are clear, not only on your strategy and tactics, but also

1 Lightning can contain enough energy to boil eight million cups of tea.

2 Wearing a white lab coat helps

Rules in a free market economy are difficult to frame in order to be both fair and, perhaps more significantly

Although marketing practices are increasingly similar around the world, the way consumers respond to brands differs dramatically. Dominic Scott-Malden describes

• A shroud has no pockets. (Scotland)
• No one is a blacksmith at birth. (Namibia)
• The absent always bears the blame

Jon Alexander accuses marketing of sleepwalking society towards a precipice and believes marketers need to think more about the wider

TV ads reflect the culture we come from, but sometimes they don’t make us look good. From the dangers of

Elen Lewis says using constraints can inject magic and creativity into your business writing

Constraints have a creative effect on

Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing

Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ‘an ology’ from BT’s Beattie. The UK