Without a more nuanced analysis of what capitalism is, there is scant chance of ‘replacing it with something nicer’, writes

Anthropologist Grant McCracken looks at marketing as the management of meaning in culture. He argues that the meanings carried by

The challenges faced by marketers as digital media, mobile and data accelerate are driven by important shifts in the location

Rules in a free market economy are difficult to frame in order to be both fair and, perhaps more significantly

Although marketing practices are increasingly similar around the world, the way consumers respond to brands differs dramatically. Dominic Scott-Malden describes

• A shroud has no pockets. (Scotland)
• No one is a blacksmith at birth. (Namibia)
• The absent always bears the blame

Jon Alexander accuses marketing of sleepwalking society towards a precipice and believes marketers need to think more about the wider

TV ads reflect the culture we come from, but sometimes they don’t make us look good. From the dangers of

Elen Lewis says using constraints can inject magic and creativity into your business writing

Constraints have a creative effect on

Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing

Even the most fundamental change rarely happens overnight – indeed the biggest changes are often irreversible because they have crept

Some of your prices are too low. Some customers would pay more, and there are times and places where you

I listened to a mature marketing consultant on Radio 4 the other day, a man keen to insist he was

For any executive, the first 100 days (F100D) of a new role are fraught with anxiety.

The greatest businessmen throughout history understood – almost instinctively – what people would value and why, and then delivered it

Even great companies lose their way. Consider Procter & Gamble. By the late 1990s, P&G was one of the best

From the vision of Apple to the insight of Zara, the passion of Nike and the customisation of Dell, today's

In may 2005, Coldplay's single 'Speed of Sound' went straight into the top ten of the US charts – the

Depending on which papers you read, and when you read them, this year's holiday trading period was either retailing's salvation

Historically, the success of the City of London probably has little to do with marketing, at least not marketing as

There are many excellent scientific journals devoted to neurosurgery. Month by month, they publish learned papers, each having been subjected