Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing

Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ‘an ology’ from BT’s Beattie. The UK

Melanie Howard describes how the modern world of illusion and image is driving people to seek a more authentic reality

Elen Lewis talks to Jonah Lehrer, author of Imagine: How Creativity Works, about how we can all be more

Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen

What common

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines

In 1983, The Police released the Grammy award winning song Every Breath You Take, with the classic verse: Every

Rory Sutherland explains why it is easier to change behaviour by using simple rules than by using rational argument

“And

The ‘placebo effect’ in medicine is a well documented phenomenon whereby the perception of effectiveness influences the actual physical experience

Without a more nuanced analysis of what capitalism is, there is scant chance of ‘replacing it with something nicer’, writes

Even the most fundamental change rarely happens overnight – indeed the biggest changes are often irreversible because they have crept

Some of your prices are too low. Some customers would pay more, and there are times and places where you

I listened to a mature marketing consultant on Radio 4 the other day, a man keen to insist he was

For any executive, the first 100 days (F100D) of a new role are fraught with anxiety.

The greatest businessmen throughout history understood – almost instinctively – what people would value and why, and then delivered it

Even great companies lose their way. Consider Procter & Gamble. By the late 1990s, P&G was one of the best

From the vision of Apple to the insight of Zara, the passion of Nike and the customisation of Dell, today's

In may 2005, Coldplay's single 'Speed of Sound' went straight into the top ten of the US charts – the

Depending on which papers you read, and when you read them, this year's holiday trading period was either retailing's salvation

Historically, the success of the City of London probably has little to do with marketing, at least not marketing as

There are many excellent scientific journals devoted to neurosurgery. Month by month, they publish learned papers, each having been subjected