This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked

The Ehrenberg-Bass Institute was inaugurated last March in the University of South Australia. For those whom this piece of news

It's different at the top. While your subordinates are in the product or service markets and measure success in sales

'Social Networks' are not a new phenomenon. The term was first used in the 1950s by a man called J.A

It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation

In the 1920s, the Radio Corporation of America invented the broadcast network, a mass communications medium as broad in scope

Marie arrives home from work. She checks her email on her laptop. She has 12 offers for sexual potency pills

When I started my career in marketing with Ogilvy & Mather in the early 1980s, life was slower. Email hadn't

Experienced marketers know that there are often tensions in companies between those in the factories who produce, and those in

In November 2005, Jerry Chen bought a minivan. By doing so, he joined thousands of other Chinese people who did

The Advertising Association recently held an excellent debate at the House of Commons where it offered, somewhat ironically, the motion

For quite a long time, 15 years or so, I've had a nagging, amorphous suspicion at the back of my

'There are two ways of writing about the future,' wrote Bertrand Russell in the 1920s,1 'the scientific and the Utopian

Heaven knows the world of advertising and marketing has become increasingly heavily regulated in recent years, but no other sector

The current economic model is unsustainable in the long term.

This is because it is predicated on maximising shareholder value

The professional services industry is vast and varied. One estimate puts its revenues at $700 billion worldwide and another suggests

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

JUDIE LANNON: From your standpoint as head of Unilever's hugely important home and personal care brands, how would you

All diageo's marketers are put through the Diageo Way of Building Brands (DWBB). This training has become pivotal to the

Some 14 years ago, the agency I worked at – it laboured then under the unwieldy name of BMP DDB

If you are the kind of marketer who leads your business in its strategic thinking, owns the relationship with the