It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

Some opinion on measuring marketing effectiveness, of course, is extremely valuable and has done much to move marketing forward, but

With average tenure somewhere between two and three years (depending on the region) the odds are stacked against CMOs progressing

Coffee is the pure brew of capitalism, says Matthew Lynn. As the credit crunch bites, no wonder the world’s most

CHARLES KIRCHNER recalls the previous recession and gives tips on how to save money in the marketing services supply chain

CHRIS POWELL has some advice for clarifying the conflicting messages on climate change

ASURE WAY to get no action is

In this insightful article, Laurie Young examines a paradox: why, in a world where added value services increasingly dominate, and

Branding can help an organisation own an innovation, create and dominate a new subcategory and enhance the perceived effectiveness of

As a lifelong passionate marketer I am proud of the role marketing has played in the world economy. Despite the