It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

It is no use using the language of the past to talk about the business of marketing for the future

Recently, a planner I know asked me a question: How does advertising actually work? That's a very good question, and

As the world's economic attention turns to China and India, marketers are eyeing up new markets and new competitors. But

Account planning began in two London agencies over 40 years ago.

The Charmed generation are a cohort of older people who have benefited from the combination of factors that has enabled

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Is the growing dominance of an online business culture an opportunity or a threat for the marketing and PR industries

The recession has been a long overdue wake-up call for marketing and business in general, forcing companies to take a