It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

In today's world, companies increasingly find themselves under similar pressures and scrutiny as politicians. To win in these circumstances, political

Tom is a brand manager. His approach is thoroughly professional. He's searching the world for best practice, and is bringing

All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK

Billions of consumers and business customers, in every region of the world, from cities to remote rural areas, buy global

In 1841, Charles Mackay wrote his famous book, Extraordinary Popular Delusions and the Madness of Crowds, to describe various

This series begins a debate about the issues in the internet revolution. Paul Feldwick, the sceptic, opens the conversation

I've just had a sneak preview of the first draft of next year's Conservative party election manifesto. It was a

Not A company in the world exists where top executives don't worry about future demand, or don't waste substantial money