It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

JUDIE LANNON: Let's start by talking about how you got into marketing in the first place? Was it by design

On Friday 2 April 1993, Philip Morris cut the price of Marlboro cigarettes by 20%, to compete with generic cigarette

Marketing has become far more professional in the 50 years since the Marketing Society was founded. This article takes a

The end of the second millennium saw quite a few bereavements for the citizens of the developed economies. God has

You would be hardpressed to find better examples of companies which get this than Interface, the market leader in commercial

In the same way that GIF and JPG images added richness to plain text, so video provides a new dimension

This is an edited version of the Spencer Stuart CMO Summit held in the US, Summer 2007
 

Private equity

A few of us were discussing the newly liberalised product placement regulations, and began musing on the ethics of negative