It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

I once launched an advertising agency with the snappy name Delaney Fletcher Delaney Slaymaker Bozell. Naturally this appellation was the

The words 'free' and 'open' are fundamental values that were built in to the DNA of the World Wide Web

Kellogg School of Management, Northwestern University The venerable Peter Drucker was an early fan of the new field of marketing

As is well known, managing creative employees is rather like shepherding herds of cats. By 'creative', I mean those men

There are some hard truths in the energy market: first, there is a steep change in the demand for energy

The first computers were the size of a room, and ever since they have been becoming ever smaller and more

In this article – based on the Demos Atlas of Ideas project – Leadbeater and Wilsdon argue that the West

Next month, April 2060, will be the 10th anniversary of my appointment as interplanetary co-ordinator at Google. I recently made