It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

Brand marketers would be forgiven for thinking that the world is out of control. Public scrutiny of brand behaviour is

In Korea, 'bali, bali' isn't a reference to a tropical island so good they named it twice – it's a

Virtually all organisations from IBM to HP to Unilever to CitiGroup, are collections of silos – organisational units that have

The question about the future of social networking should remind us how dependent marketing has become on insights from the

In the heady days of late summer last year, before the world as we knew it collapsed, I was very

The practice of marketing is being diminished and increasingly misunderstood by an over-emphasis on communications, says David Whiting

When did

Internet overtakes television to become biggest advertising sector in the UK – IAB, October 2009

So that's that, is TV

In 1973, British households were spellbound by a TV ad from Cadbury's. It featured a family of aliens, the Smash