Communication campaigns traditionally have been divided between two types of activities: ‘above the line’ brand building and ‘below the line’

1 Jimmy Savile and Margaret Thatcher celebrated New Year’s Eve together for 11 years in a row.

2 Young Chinese

Meetings, as everyone knows, are cul-de-sacs down which creative ideas are often lured and then quietly strangled. Or as professor

1 It’s said that a priest saved a young Hitler from drowning.

2 The average hug lasts three seconds.

3

Recent research impressively documents what we instinctively feel: brands that represent an ideal have more-committed employees and a markedly better

The first question people often ask is: ‘Who is Reckitt Benckiser?’ Our company name may not be familiar but our

IN THE Quarter 3 issue of Market Leader (p55), Julian Saunders signs off with the comment that ‘maybe HR needs

A BOOK that seems to me unfairly ignored in the current vogue for ‘behavioural economics’ is Robert Cialdini’s Influence: The

 Many digital experts predict an imminent transition to non-linear television – video on demand (VOD). Patrick Barwise clarifies the definitions

the best advice i got … Was from John Hegarty: do interesting things and interesting things will happen.

the worst

Definitions of ‘creativity’ are elusive. Here, Paul Feldwick examines what exactly aesthetics contribute to our appreciation of the world –

The year 2008 may be remembered as the one when numbers finally lost their capacity to shock. At the beginning

Winners of the Grand Prix and the Marketing Capabilities award in the Marketing Society Awards for Excellence 2008, this case

About 45 years ago, I used to come away from top-level client meetings with a sense of deep despair. 'When

A Survey Conducted by Millward Brown for The Global Brand in 2008, helps illustrate the basic drivers of brand success

Griffiths argues that companies are ducking the major challenges of Web 2.0 by treating them only as internet/customer communications issues

Ferocious competition is the norm in most of the networked economy, but a single supplier has dominated the markets for

In this edited interview with the founder of Starbucks, from the Marketing Society's recent event, Colin Cameron talks to Howard

Behavioural economics has given us the concept of choice architecture. What it means is simply that the way a choice

The greatest short story ever written is just six words long by Ernest Hemingway. ‘Baby shoes. For sale. Never worn.’

Doron Meyassed, Philip Burgess and Priscilla Daniel argue that co-creation is one of the most powerful, modern-day sources of