HUBPAGES, FOUNDED in 2006, just gained its millionth page. It’s a site where users create individual pages in the style

TED LEVITT defined corporate purpose as creating and keeping customers. Marketing Excellence 2 demonstrates how to do this with impact

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of

We can answer this question with some confidence because there is a terrific book, published in 1958, which tells it

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of

It is no use using the language of the past to talk about the business of marketing for the future

Recently, a planner I know asked me a question: How does advertising actually work? That's a very good question, and

As the world's economic attention turns to China and India, marketers are eyeing up new markets and new competitors. But

Account planning began in two London agencies over 40 years ago.

There are some hard truths in the energy market: first, there is a steep change in the demand for energy

The first computers were the size of a room, and ever since they have been becoming ever smaller and more

In this article – based on the Demos Atlas of Ideas project – Leadbeater and Wilsdon argue that the West

Next month, April 2060, will be the 10th anniversary of my appointment as interplanetary co-ordinator at Google. I recently made

Communication campaigns traditionally have been divided between two types of activities: ‘above the line’ brand building and ‘below the line’

1 Jimmy Savile and Margaret Thatcher celebrated New Year’s Eve together for 11 years in a row.

2 Young Chinese

Meetings, as everyone knows, are cul-de-sacs down which creative ideas are often lured and then quietly strangled. Or as professor

1 It’s said that a priest saved a young Hitler from drowning.

2 The average hug lasts three seconds.

3

Recent research impressively documents what we instinctively feel: brands that represent an ideal have more-committed employees and a markedly better

The first question people often ask is: ‘Who is Reckitt Benckiser?’ Our company name may not be familiar but our

IN THE Quarter 3 issue of Market Leader (p55), Julian Saunders signs off with the comment that ‘maybe HR needs

A BOOK that seems to me unfairly ignored in the current vogue for ‘behavioural economics’ is Robert Cialdini’s Influence: The