Companies find it hard to co-operate. They should try harder. A strategy of working together can help national competitors to

Some opinion on measuring marketing effectiveness, of course, is extremely valuable and has done much to move marketing forward, but

With average tenure somewhere between two and three years (depending on the region) the odds are stacked against CMOs progressing

Coffee is the pure brew of capitalism, says Matthew Lynn. As the credit crunch bites, no wonder the world’s most

CHARLES KIRCHNER recalls the previous recession and gives tips on how to save money in the marketing services supply chain

CHRIS POWELL has some advice for clarifying the conflicting messages on climate change

ASURE WAY to get no action is

In this insightful article, Laurie Young examines a paradox: why, in a world where added value services increasingly dominate, and

Is the growing dominance of an online business culture an opportunity or a threat for the marketing and PR industries

The recession has been a long overdue wake-up call for marketing and business in general, forcing companies to take a

Most markets can be identified as either hope- or fear-fuelled. Ann Mack and Mark Truss describe the outlook of the

The best advice I got ... When I was a graduate trainee, a sales manager who spent every lunchtime in

Today’s marketers have access to more consumer data than ever. But they need to learn to use the ‘data hydrant’.

As we learn more from neuroscience, sociology and behavioural economics, two themes keep appearing that have a major impact on

The first question a head hunter should have for any aspiring marketing director is: ‘What have you done to generate

David Cowan presents a compelling argument for growth that comes when marketing activities are based on rigorous, wide-ranging and purposeful

HUBPAGES, FOUNDED in 2006, just gained its millionth page. It’s a site where users create individual pages in the style

TED LEVITT defined corporate purpose as creating and keeping customers. Marketing Excellence 2 demonstrates how to do this with impact

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of

We can answer this question with some confidence because there is a terrific book, published in 1958, which tells it

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of

It is no use using the language of the past to talk about the business of marketing for the future