The best advice i ever got … Business is about relationships. the worst advice i got … I was once

The role played by customer insight professionals should determine their position in the organisational structure. Melanie Howard provides an interesting

Andrew Melsom believes it’s time to reintroduce common courtesy to the workplace

Parents who have brought up their children to

In 1991 Stephen King wrote a prescient article predicting, among other things, the rise of the ‘corporate brand’ in coming

Radical innovations almost invariably come from outsiders – revolutionary entrepreneurs whose style, culture and management are inimical to large, stable

If any single word defines the consumer benefit of a market-based society it is ‘choice’. It is rooted in our

Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams

EvEry

Successful entrepreneur Luke Johnson acknowledges that researching the psychological make-up of entrepreneurs is difficult, but here he offers some tips

Derek Williams, former Managing Director of Cadbury Schweppes, and veteran of recessions past, takes a look at the current scene

Consider the tools that anyone with online access has at their disposal today: Wikipedia and others for collaborative authoring, Facebook

It is no secret that the past 20 years have seen a major decline – some would say the slow

This idea of brands functioning as corporate assets, rather than expenses, might seem obvious now, but was the basis for

Warren Buffett recently revealed that when he plays online bridge against Bill Gates, the founder of Microsoft assumes the nom

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control

This article is reprinted from the latest WPP Annual Report and Accounts, with kind permission. It expands on a theme

'The best things in these sermons are as old as the hills,' wrote Seymour Eaton 103 years ago. These are

In a Market Leader exclusive, Jeremy Bullmore reveals what it was like for a young man going to a New

I recently attended a lecture on the applications of neuroscience to marketing. All the data marketers will ever need, it

Market innovation has long been dominated by the world view of engineers and economists – build a better mousetrap and

Sweet Lord Sugar probably learned to yell ‘You’re fired!’ at the midwives while still in his crib, but I was

Michael Bayler suggests that we have lost more than just a business with the demise of Kodak

I started looking