Jeremy Bullmore reflects on the magical power of words and wonders why copywriters’ efforts seem so thoughtlessly clumsy

The most

Why isn’t Big Ben’s clock tower covered with ads? It’s one of the most photographed and frequently televised edifices in

For more than a decade, Uniqlo has been exporting its brand of Japanese low-cost, quality casualwear around the world. Tessa

The annual festival of creativity is an indicator for the state of the global economy and the state of marketing

Prasad Narasimhan considers how the explosion of innovation in India can take the next step to become thriving brand ideas

Unfortunately history does not seem to record whether, one morning in 1771, the one thousand German aristocrats who received an

One of the most tantalising observations about the new technologies is that we tend to overestimate their effects in the

Recessions have always produced a certain amount of trading down – often merely transient. But, in 2008, things might well

Marketing is about two things. First, the marketing concept: 'Marketing is not a specialised business activity. It is the whole

I don't suppose you remember William Kempe. He was very famous once. Between 11 February and 11 March 1600, he

Work is theatre and every business a stage,’ wrote James Gilmore and Joseph Pine in their 1999 book, The Experience

When consumers like a particular campaign, it is facetiously observed that they are ‘buying the advertising’ as well as the

The current 'one size fits all' commodity model is no longer fit for purpose. The future will need to be

The world of business is fast realising that creativity is too valuable to be left to the creatives. Whether the

Within an hour of being born, humans are busy copying and learning from the actions of those around them. Mark

Not so long ago public relations executives had to fight for a seat at the table to be heard, to

Attitudes and behaviour refuse to follow logical patterns, says Melanie Howard

Centuries after the Enlightenment there is still a mighty

As part of a group of IPA agencies, I recently completed a whirlwind tour of 18 of the most successful

Brand expert David Aaker examines the assumptions and resources required for two alternative growth strategies: concentrating on getting the brand

IN BARWISE and Meehan’s seminal book, Simply Better, the authors laid the groundwork for the ideas developed in this

 In this exploration of the world of the Muslim consumer, Miles Young outlines the important features marketers should understand. It