Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word
Empower
Consumers are seeking easier ways to make decisions, and it’s time for suppliers to assist them, says Melanie Howard
One
MY FRIEND, the senior marketing director of a big Japanese electrical and imaging company, says her agency only
An entrepreneurial spirit captures the imagination of employees and serves as an engine of innovation. Hierarchy can lead to bureaucracy
IN THE internet era, is direct mail still relevant? Research suggests yes. In collaboration with the Centre for Experimental Consumer
BIGGER BRANDS are always big because more people buy them, not because they have higher weights of purchase – so
Writing a book is not easy but the one I have just finished was particularly hard. It started out as
OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what
In today's world, companies increasingly find themselves under similar pressures and scrutiny as politicians. To win in these circumstances, political
Tom is a brand manager. His approach is thoroughly professional. He's searching the world for best practice, and is bringing
All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK
Billions of consumers and business customers, in every region of the world, from cities to remote rural areas, buy global
In 1841, Charles Mackay wrote his famous book, Extraordinary Popular Delusions and the Madness of Crowds, to describe various
This series begins a debate about the issues in the internet revolution. Paul Feldwick, the sceptic, opens the conversation
I've just had a sneak preview of the first draft of next year's Conservative party election manifesto. It was a
Not A company in the world exists where top executives don't worry about future demand, or don't waste substantial money
The dilemma for service providers in countries with defined hierarchical norms is fascinating. Jitender Dabas argues that the increasingly rude
Sustainability is here to stay and companies are grappling with how to respond. Yet, as David Whiting argues, marketers are
Men and women may be social and legal equals, but we are wired differently by our genes. These differences influence
Kamil Michlewski explains how offering too many channels discourages customers from using any of them
Consider this simple scenario: a