The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one. It conjures images of the cavalier executive impulsively

IN AGILE MARKETING Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility is something

Ben Hayman urges brands to acknowledge consumers’ needs for optimism, against the odds

As An avid football fan, I know

Forecasting is always difficult in periods of disruption – and the communication environment is in just such a situation. C

IN RESPONSE  to C John Brady’s feature ‘A new view of the future of media landscape’ (Market Leader Q1

LAURIE YOUNG is a leader – and writer of several books – in UK professional services marketing and his co-author

Jeremy Bullmore says we shouldn’t worry if people are sceptical about marketing, it’s scepticism about the police that should concern

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

What does the man who plays a

JUDIE LANNON: Let's start by talking about how you got into marketing in the first place? Was it by design

On Friday 2 April 1993, Philip Morris cut the price of Marlboro cigarettes by 20%, to compete with generic cigarette

Marketing has become far more professional in the 50 years since the Marketing Society was founded. This article takes a

The end of the second millennium saw quite a few bereavements for the citizens of the developed economies. God has

You would be hardpressed to find better examples of companies which get this than Interface, the market leader in commercial

In the same way that GIF and JPG images added richness to plain text, so video provides a new dimension

This is an edited version of the Spencer Stuart CMO Summit held in the US, Summer 2007
 

Private equity

A few of us were discussing the newly liberalised product placement regulations, and began musing on the ethics of negative

New media and the economic challenges have changed the landscape of marketing forever Richard Pinder argues that clients must take

A fortune is spent on market research but companies are failing to make the most of their investment, says Alex

Mark Simmonds describes how to turn insights into springsights.

INNOVATION WITHOUT INSIGHT is failure. The Apple iPhone, Tesco, Nintendo Wii

A surprising number of people on Desert Island Discs have a fondness for Yale mathematics professor Tom Lehrer’s zany satirical

Jeremy Bullmore explains why for some brands, less is always more

There’s a school of advertising that, if more widely