RECENTLY I took an IPA course on negotiation skills taught by Keith Risk, and was therefore interested to see what

Social marketing is complex and sophisticated and can be very effective. For example, the public sector behavioural-change campaign Change4Life, launched

• ‘We’ve got to keep the inertia going.’ (Nothing’s happening and I intend to keep it that way.)
• ‘Process re-engineering has

STEVEN JOHNSON is both an original and eclectic thinker. He has looked at innovation from an environmental perspective exploring the

The baying and mooing of marketing sacred cows being slaughtered can be heard emanating from the pages of Professor Byron

SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format

Whether it's the way you define your business, the style in which you serve your customers, or where you look

A knowledge-based economy is, of course, not new – knowledge-based institutions, such as universities, go back centuries. But in the

In virtually all market sectors, the squeeze on consumers' wallets as a result of today's economic roller-coaster is forcing difficult

Writer, Fritz Dressler said: 'Predicting the future is easy. It's trying to figure out what's going on now that's hard.'

Rather than challenge shareholder value (SHV), marketers have tried to adapt to it, with unfortunate consequences. SHV affects everything marketers

Marketing grew up in the industrial age. As this age gives way to the new network age, companies will grapple

Consuming in the analogue world is easy. If I want to try Ariel instead of my usual Persil, Kenco instead

This is not an easy book to read, particularly if you are enjoying a successful career in advertising, marketing or

For me, one of the most important books to be published all year will be Obliquity by John Kay, the

BP and Toyota made many mistakes in their recent responses to consumer concerns. Allyson Stewart-Allen looks at the lessons we

Marketers need to defend against potential cuts in marketing budgets and must better explain the case for marketing expenditure in

David Nichols reflects on Japanese women, earthquakes and ad agencies

This year I have been fortunate enough to spend quite

Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word

Consumers are seeking easier ways to make decisions, and it’s time for suppliers to assist them, says Melanie Howard

One

 MY FRIEND, the senior marketing director of a big Japanese electrical and imaging company, says her agency only