WHAT’S THE oldest profession in the world? Beyond Redemption unequivocally claims that it is sales promotion – Adam would never

 most global brands have been invented by Western companies for Western consumers. emerging-market consumers are very different. simon silvester explains

When people submit articles for Market Leader, I try to ensure that, given our readership of practical marketing folk, the

Companies find it hard to co-operate. They should try harder. A strategy of working together can help national competitors to

It is no use using the language of the past to talk about the business of marketing for the future

Recently, a planner I know asked me a question: How does advertising actually work? That's a very good question, and

As the world's economic attention turns to China and India, marketers are eyeing up new markets and new competitors. But

Account planning began in two London agencies over 40 years ago.

The Charmed generation are a cohort of older people who have benefited from the combination of factors that has enabled

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Is the growing dominance of an online business culture an opportunity or a threat for the marketing and PR industries

The recession has been a long overdue wake-up call for marketing and business in general, forcing companies to take a

Most markets can be identified as either hope- or fear-fuelled. Ann Mack and Mark Truss describe the outlook of the

The best advice I got ... When I was a graduate trainee, a sales manager who spent every lunchtime in

Today’s marketers have access to more consumer data than ever. But they need to learn to use the ‘data hydrant’.

As we learn more from neuroscience, sociology and behavioural economics, two themes keep appearing that have a major impact on

The first question a head hunter should have for any aspiring marketing director is: ‘What have you done to generate

David Cowan presents a compelling argument for growth that comes when marketing activities are based on rigorous, wide-ranging and purposeful

HUBPAGES, FOUNDED in 2006, just gained its millionth page. It’s a site where users create individual pages in the style

TED LEVITT defined corporate purpose as creating and keeping customers. Marketing Excellence 2 demonstrates how to do this with impact

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of