Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a

Judie Lannon interviews MIKE HOBAN, customer and brand marketing director of Scottish Widows, about his experience of bringing marketing

There are always detractors when a high-profile brand takes a risk and does something a bit different – or heaven

We have looked at innovation a number of times, but in the cover story of this issue John Kearon takes

Diageo Marketing Director, PHILIP ALMOND talks to Judie Lannon about his career in marketing and how the culture, values and

We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates

I’ve written about

We need more case histories of brand failures, says Rory Sutherland

You know those women who occasionally hang around outside

Jeremy Bullmore explains why for some brands, less is always more

There’s a school of advertising that, if more widely

Gabriel Aleixo recovers from the Rio Carnival and rejoices in the vibrant growth of the Brazilian economy

Tudo bom? I

Rory Sutherland pushes the principle of complementarity to its logical conclusion: category not just brand promotion

 Until 1993, when I

Apple’s success with its iPhone and iPad has been the consumer technology success story of the year. Dick Stroud explains

 A Key feature of communication planning is how consumers can control their on- and offline media experiences. They expect

Opportunities for growth in Brazil come from targeting a mass middle-class with big brand ideas, according to Silvina Moronta

We

Marketers need more boardroom credibility. Ruth Saunders advises on how to improve performance

The average lifespan of a company, according

Rory Sutherland describes how potential embarrassment is an underestimated force in marketing

If I were to mention the Milgram experiment

JUDIE LANNON: Let's start by talking about how you got into marketing in the first place? Was it by design

On Friday 2 April 1993, Philip Morris cut the price of Marlboro cigarettes by 20%, to compete with generic cigarette

Marketing has become far more professional in the 50 years since the Marketing Society was founded. This article takes a

The end of the second millennium saw quite a few bereavements for the citizens of the developed economies. God has

You would be hardpressed to find better examples of companies which get this than Interface, the market leader in commercial

In the same way that GIF and JPG images added richness to plain text, so video provides a new dimension