Retail own-label share of UK grocery sales in 1981 was 22%. Today it is 47%. If the trend continues, manufacturer

'Credit crunch', 'downturn', 'recession', 'unemployment' – open a newspaper today and these are the words that leap off the page

Agency Assessments International There is nothing new in the idea of sending work overseas, although the term 'offshoring' itself is

When I first became a brand manager in 1978 I knew what marketing did. The brand manager's job was to

I bring both good news and bad. As far as the bad news goes, having worked through five recessions to

Jeremy Bullmore reflects on the paradox of how assets are valued. Tangible assets, such as plants and machinery, are inevitably

Over the last 18 months, social networking has entered mainstream consciousness, with many brands experiencing explosive growth and mass press

Over a month, a quarter, or a year, the sales of any brand are determined by the number of people

It's 10am on a sunny Sunday morning and for once the Avenue des Champs-Elysées is quiet. Normally the distant Arc

The study of culture and its meanings is the raw material of branding and the contribution of anthropology to marketing

Few major brands seem to know what to do with happy customers. Companies are so busy firefighting complaints, that all

The opportunity for women in the marketing and advertising community to earn a place in the boardroom is still relatively

I was lucky enough to go to Trinity College Glenalmond in Perthshire and, among its many wonderful facilities, the school

As excited as we can get ordering items from internet retailers, it is misleading to think that this virtual world

Scaled-down products for poorer consumers in BRIC countries could pose a threat to developed markets, says Melanie Howard

 WITH

Jeremy Bullmore reflects on the magical power of words and wonders why copywriters’ efforts seem so thoughtlessly clumsy

The most

Why isn’t Big Ben’s clock tower covered with ads? It’s one of the most photographed and frequently televised edifices in

For more than a decade, Uniqlo has been exporting its brand of Japanese low-cost, quality casualwear around the world. Tessa

The annual festival of creativity is an indicator for the state of the global economy and the state of marketing

Prasad Narasimhan considers how the explosion of innovation in India can take the next step to become thriving brand ideas

Unfortunately history does not seem to record whether, one morning in 1771, the one thousand German aristocrats who received an