Editor's note: Ten years ago, in 1998, there was much frenzied talk of an imminent recession. In March of that

THE MARKETING SOCIETY was formed in the drab, post-war wreck of Britain's 1950s. At the time, America seemed the exact

This is a very personal view of where I think the digital age is taking marketing in the next ten

Why do CEOs automatically assume that costs are too high, asks Jules Goddard, in his fascinating lead article? Perhaps we

Melanie Howard looks at how the necessity for companies to offer value for money during the recession has developed into

True, there are green shoots. US job losses are slowing. Western countries are coming out of recession, and BRIC growth

The Mars bar, Pret a Manger, Apple iPod, Google, X Factor, Dyson. All of these brands represent famous success stories

Since the mid-1990s, many Western multinationals have established beach-heads in China by focusing on the three main population centres. The

In New York in the early 1960s, a truly seminal ad campaign broke. Posters in the subway, showing different ethnic

Agencies have always liked to think of themselves as partners but Derek Day questions just how realistic this is. Quoting

There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital

Let’s invent a market: an established, low-tech, low-cost, repeat-purchase market. Let’s call it the greeby market.

Greebies are used in

 Traditional marketing approaches run the risk of being slow and ponderous. Anthony Freeling argues that ‘agile marketing’ is a requirement

THE QUESTION of how much control we, as marketers and brands, should hand over to the consumer in relation to

All transactions involve games. Rory Sutherland analyses the short versus the long game in business, and wonders if the instinct

Peter Field describes an ingenious analysis of cases from the IPA awards and Gunn report that puts to rest any

Lemon. If there was one word that summed up marketing and advertising in 1961, it was lemon.

In the US

The Brand Learning WheelTM is a simple model to help organisations appreciate what building marketing excellence requires in practice and

I like aphorisms. Not for nothing are these compact little sayings the finest means of wisdom delivery known to mankind

If your car let you down catastrophically and then cost a fortune to fix, you probably wouldn't hesitate to switch

Today, hundreds of students from all over Britain will converge on Golden Square in London to learn about 'creativity' in