SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format

Whether it's the way you define your business, the style in which you serve your customers, or where you look

A knowledge-based economy is, of course, not new – knowledge-based institutions, such as universities, go back centuries. But in the

In virtually all market sectors, the squeeze on consumers' wallets as a result of today's economic roller-coaster is forcing difficult

Writer, Fritz Dressler said: 'Predicting the future is easy. It's trying to figure out what's going on now that's hard.'

Rather than challenge shareholder value (SHV), marketers have tried to adapt to it, with unfortunate consequences. SHV affects everything marketers

Marketing grew up in the industrial age. As this age gives way to the new network age, companies will grapple

Consuming in the analogue world is easy. If I want to try Ariel instead of my usual Persil, Kenco instead

This is not an easy book to read, particularly if you are enjoying a successful career in advertising, marketing or

For me, one of the most important books to be published all year will be Obliquity by John Kay, the

BP and Toyota made many mistakes in their recent responses to consumer concerns. Allyson Stewart-Allen looks at the lessons we

Marketers need to defend against potential cuts in marketing budgets and must better explain the case for marketing expenditure in

David Nichols reflects on Japanese women, earthquakes and ad agencies

This year I have been fortunate enough to spend quite

Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word

Consumers are seeking easier ways to make decisions, and it’s time for suppliers to assist them, says Melanie Howard

One

 MY FRIEND, the senior marketing director of a big Japanese electrical and imaging company, says her agency only

An entrepreneurial spirit captures the imagination of employees and serves as an engine of innovation. Hierarchy can lead to bureaucracy

IN THE internet era, is direct mail still relevant? Research suggests yes. In collaboration with the Centre for Experimental   Consumer

BIGGER BRANDS are always big because more people buy them, not because they have higher weights of purchase – so

Writing a book is not easy but the one I have just finished was particularly hard. It started out as

OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what