A Key feature of communication planning is how consumers can control their on- and offline media experiences. They expect

Opportunities for growth in Brazil come from targeting a mass middle-class with big brand ideas, according to Silvina Moronta

We

Marketers need more boardroom credibility. Ruth Saunders advises on how to improve performance

The average lifespan of a company, according

Rory Sutherland describes how potential embarrassment is an underestimated force in marketing

If I were to mention the Milgram experiment

Every agency wants to be bigger, to offer new services, to attract better staff and to serve more demanding, high-profile

At the end of 2007, Radley + Co, makers of distinctive handbags branded with a small Scottie dog, exchanged hands

The downturn is the catalyst for a number of different trends in electrical goods retailing; Richard Jenkings summarises the key

The techniques and methodologies of brand valuation have had a dramatic impact on business. Generally this has been positive, with

Of the many challenges facing marketers, one of the most intractable is simply deciding where the marketing budget should be

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr

ANDREW MELSOM offers a selection of opening lines to get you started in any digital conversation. After that, good luck

So desirable is brand leadership that a whole literature of 'challengership' has grown up. Indeed, so seductive and inspiring have

WHEN WE THINK of India and China, a huge variety of popular perceptions and images come to mind, captured in

Rory Sutherland argues that mechanistic processes, artificial dichotomies and the urge to compartmentalise are alien to creative activity

One thing

How does it feel to be the customer when your heart is being operated on? Hugh Burkitt describes his recent

The best advice i ever got … Business is about relationships. the worst advice i got … I was once

The role played by customer insight professionals should determine their position in the organisational structure. Melanie Howard provides an interesting

Andrew Melsom believes it’s time to reintroduce common courtesy to the workplace

Parents who have brought up their children to

In 1991 Stephen King wrote a prescient article predicting, among other things, the rise of the ‘corporate brand’ in coming

Radical innovations almost invariably come from outsiders – revolutionary entrepreneurs whose style, culture and management are inimical to large, stable

If any single word defines the consumer benefit of a market-based society it is ‘choice’. It is rooted in our