True, there are green shoots. US job losses are slowing. Western countries are coming out of recession, and BRIC growth

The Mars bar, Pret a Manger, Apple iPod, Google, X Factor, Dyson. All of these brands represent famous success stories

Since the mid-1990s, many Western multinationals have established beach-heads in China by focusing on the three main population centres. The

In New York in the early 1960s, a truly seminal ad campaign broke. Posters in the subway, showing different ethnic

Agencies have always liked to think of themselves as partners but Derek Day questions just how realistic this is. Quoting

There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital

Let’s invent a market: an established, low-tech, low-cost, repeat-purchase market. Let’s call it the greeby market.

Greebies are used in

 Traditional marketing approaches run the risk of being slow and ponderous. Anthony Freeling argues that ‘agile marketing’ is a requirement

THE QUESTION of how much control we, as marketers and brands, should hand over to the consumer in relation to

All transactions involve games. Rory Sutherland analyses the short versus the long game in business, and wonders if the instinct

Peter Field describes an ingenious analysis of cases from the IPA awards and Gunn report that puts to rest any

Lemon. If there was one word that summed up marketing and advertising in 1961, it was lemon.

In the US

The Brand Learning WheelTM is a simple model to help organisations appreciate what building marketing excellence requires in practice and

I've never forgotten the trailer for Alfred Hitchcock's Psycho. If you've never seen it, go to www.youtube.com/watch?v=EzAnE4zuYuA. Why don't

In this edited version of The Marketing Society’s Annual Lecture 2008, James Murdoch argues that in an increasingly fragmented media

Today, hundreds of students from all over Britain will converge on Golden Square in London to learn about 'creativity' in

I started in marketing 50 years ago, joining Procter & Gamble in 1959, the year The Marketing Society was founded

Bill gates famously said in 1981 that 'a memory of 640 kilobytes ought to be enough for anyone'. People now

In this edited version of his address at the IPA annual lunch, Mark Hunter spells out his vision for transformational

A social media strategy has become an essential part of a wider communications strategy. Julian Saunders describes why

If your

Like any emerging technology, the web has continually reinvented itself, first as sites that simply reproduced printed matter, later as