Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams

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Successful entrepreneur Luke Johnson acknowledges that researching the psychological make-up of entrepreneurs is difficult, but here he offers some tips

Derek Williams, former Managing Director of Cadbury Schweppes, and veteran of recessions past, takes a look at the current scene

Consider the tools that anyone with online access has at their disposal today: Wikipedia and others for collaborative authoring, Facebook

It is no secret that the past 20 years have seen a major decline – some would say the slow

This idea of brands functioning as corporate assets, rather than expenses, might seem obvious now, but was the basis for

Warren Buffett recently revealed that when he plays online bridge against Bill Gates, the founder of Microsoft assumes the nom

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control

This article is reprinted from the latest WPP Annual Report and Accounts, with kind permission. It expands on a theme

'The best things in these sermons are as old as the hills,' wrote Seymour Eaton 103 years ago. These are

In a Market Leader exclusive, Jeremy Bullmore reveals what it was like for a young man going to a New

I recently attended a lecture on the applications of neuroscience to marketing. All the data marketers will ever need, it

Market innovation has long been dominated by the world view of engineers and economists – build a better mousetrap and

Sweet Lord Sugar probably learned to yell ‘You’re fired!’ at the midwives while still in his crib, but I was

Michael Bayler suggests that we have lost more than just a business with the demise of Kodak

I started looking

We feel we must justify our choices logically. But Rory Sutherland says instinctive decision-making is  what we do naturally and

How are you feeling today? Are you feeling noble? Even saintly? Probably not. Well maybe you should be. Because marketing

Communicating with ourselves is now as important as communicating with other people. Melanie Howard describes a trend called The Quantified

Companies need to assess innovations without prejudice, and with an acceptance of some risk, says David Aaker

one key to

This past week I have been reading How I Escaped My Certain Fate by the fascinating and innovative stand-up comedian

Terry Tyrrell argues that the mismatch of cultures and failure to examine brand fit lies at the root of the