IN SEPTEMBER 2011 I reached the age that Cardinals retire. Because I have spent all my working life, except my

Allyson Stewart- Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding

WHO’D HAVE

Providing goods and services for emerging markets requires a radical rethink of product development. Vikas Sehgal, Kevin Dehoff and Ganesh

The Indian middle classes, numbering more than 400 million people, are a large consumer force who are now solidly engaged

One of the problems with working is that there is never enough time to read – even if you want

When is a consumer durable not a consumer durable? The answer, of course, is when it’s an indispensable status symbol

IN 1971, Stephen King’s definitive essay – ‘What is a brand?’ – described the role of the brand as providing

In today's world, companies increasingly find themselves under similar pressures and scrutiny as politicians. To win in these circumstances, political

Tom is a brand manager. His approach is thoroughly professional. He's searching the world for best practice, and is bringing

All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK

Billions of consumers and business customers, in every region of the world, from cities to remote rural areas, buy global

In 1841, Charles Mackay wrote his famous book, Extraordinary Popular Delusions and the Madness of Crowds, to describe various

This series begins a debate about the issues in the internet revolution. Paul Feldwick, the sceptic, opens the conversation

I've just had a sneak preview of the first draft of next year's Conservative party election manifesto. It was a

Not A company in the world exists where top executives don't worry about future demand, or don't waste substantial money

The dilemma for service providers in countries with defined hierarchical norms is fascinating. Jitender Dabas argues that the increasingly rude

Diageo Marketing Director, PHILIP ALMOND talks to Judie Lannon about his career in marketing and how the culture, values and

We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates

I’ve written about

We need more case histories of brand failures, says Rory Sutherland

You know those women who occasionally hang around outside

The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one. It conjures images of the cavalier executive impulsively

IN AGILE MARKETING Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility is something