This idea of brands functioning as corporate assets, rather than expenses, might seem obvious now, but was the basis for

Warren Buffett recently revealed that when he plays online bridge against Bill Gates, the founder of Microsoft assumes the nom

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control

This article is reprinted from the latest WPP Annual Report and Accounts, with kind permission. It expands on a theme

'The best things in these sermons are as old as the hills,' wrote Seymour Eaton 103 years ago. These are

In a Market Leader exclusive, Jeremy Bullmore reveals what it was like for a young man going to a New

I recently attended a lecture on the applications of neuroscience to marketing. All the data marketers will ever need, it

Market innovation has long been dominated by the world view of engineers and economists – build a better mousetrap and

Sweet Lord Sugar probably learned to yell ‘You’re fired!’ at the midwives while still in his crib, but I was

Michael Bayler suggests that we have lost more than just a business with the demise of Kodak

I started looking

We feel we must justify our choices logically. But Rory Sutherland says instinctive decision-making is  what we do naturally and

How are you feeling today? Are you feeling noble? Even saintly? Probably not. Well maybe you should be. Because marketing

Communicating with ourselves is now as important as communicating with other people. Melanie Howard describes a trend called The Quantified

Companies need to assess innovations without prejudice, and with an acceptance of some risk, says David Aaker

one key to

This past week I have been reading How I Escaped My Certain Fate by the fascinating and innovative stand-up comedian

Terry Tyrrell argues that the mismatch of cultures and failure to examine brand fit lies at the root of the

Some opinion on measuring marketing effectiveness, of course, is extremely valuable and has done much to move marketing forward, but

With average tenure somewhere between two and three years (depending on the region) the odds are stacked against CMOs progressing

Coffee is the pure brew of capitalism, says Matthew Lynn. As the credit crunch bites, no wonder the world’s most

CHARLES KIRCHNER recalls the previous recession and gives tips on how to save money in the marketing services supply chain

CHRIS POWELL has some advice for clarifying the conflicting messages on climate change

ASURE WAY to get no action is