The techniques and methodologies of brand valuation have had a dramatic impact on business. Generally this has been positive, with

Of the many challenges facing marketers, one of the most intractable is simply deciding where the marketing budget should be

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr

ANDREW MELSOM offers a selection of opening lines to get you started in any digital conversation. After that, good luck

So desirable is brand leadership that a whole literature of 'challengership' has grown up. Indeed, so seductive and inspiring have

WHEN WE THINK of India and China, a huge variety of popular perceptions and images come to mind, captured in

Rory Sutherland argues that mechanistic processes, artificial dichotomies and the urge to compartmentalise are alien to creative activity

One thing

How does it feel to be the customer when your heart is being operated on? Hugh Burkitt describes his recent

The best advice i ever got … Business is about relationships. the worst advice i got … I was once

The role played by customer insight professionals should determine their position in the organisational structure. Melanie Howard provides an interesting

Andrew Melsom believes it’s time to reintroduce common courtesy to the workplace

Parents who have brought up their children to

In 1991 Stephen King wrote a prescient article predicting, among other things, the rise of the ‘corporate brand’ in coming

Radical innovations almost invariably come from outsiders – revolutionary entrepreneurs whose style, culture and management are inimical to large, stable

If any single word defines the consumer benefit of a market-based society it is ‘choice’. It is rooted in our

Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams

EvEry

Successful entrepreneur Luke Johnson acknowledges that researching the psychological make-up of entrepreneurs is difficult, but here he offers some tips

Derek Williams, former Managing Director of Cadbury Schweppes, and veteran of recessions past, takes a look at the current scene

Consider the tools that anyone with online access has at their disposal today: Wikipedia and others for collaborative authoring, Facebook

It is no secret that the past 20 years have seen a major decline – some would say the slow

This idea of brands functioning as corporate assets, rather than expenses, might seem obvious now, but was the basis for

Warren Buffett recently revealed that when he plays online bridge against Bill Gates, the founder of Microsoft assumes the nom