This is an edited version of the Spencer Stuart CMO Summit held in the US, Summer 2007
 

Private equity

A few of us were discussing the newly liberalised product placement regulations, and began musing on the ethics of negative

New media and the economic challenges have changed the landscape of marketing forever Richard Pinder argues that clients must take

A fortune is spent on market research but companies are failing to make the most of their investment, says Alex

Mark Simmonds describes how to turn insights into springsights.

INNOVATION WITHOUT INSIGHT is failure. The Apple iPhone, Tesco, Nintendo Wii

A surprising number of people on Desert Island Discs have a fondness for Yale mathematics professor Tom Lehrer’s zany satirical

Jeremy Bullmore explains why for some brands, less is always more

There’s a school of advertising that, if more widely

Gabriel Aleixo recovers from the Rio Carnival and rejoices in the vibrant growth of the Brazilian economy

Tudo bom? I

Rory Sutherland pushes the principle of complementarity to its logical conclusion: category not just brand promotion

 Until 1993, when I

Apple’s success with its iPhone and iPad has been the consumer technology success story of the year. Dick Stroud explains

 A Key feature of communication planning is how consumers can control their on- and offline media experiences. They expect

Opportunities for growth in Brazil come from targeting a mass middle-class with big brand ideas, according to Silvina Moronta

We

Marketers need more boardroom credibility. Ruth Saunders advises on how to improve performance

The average lifespan of a company, according

Rory Sutherland describes how potential embarrassment is an underestimated force in marketing

If I were to mention the Milgram experiment

Every agency wants to be bigger, to offer new services, to attract better staff and to serve more demanding, high-profile

At the end of 2007, Radley + Co, makers of distinctive handbags branded with a small Scottie dog, exchanged hands

The downturn is the catalyst for a number of different trends in electrical goods retailing; Richard Jenkings summarises the key

The techniques and methodologies of brand valuation have had a dramatic impact on business. Generally this has been positive, with

Of the many challenges facing marketers, one of the most intractable is simply deciding where the marketing budget should be

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr

ANDREW MELSOM offers a selection of opening lines to get you started in any digital conversation. After that, good luck