I've just had a sneak preview of the first draft of next year's Conservative party election manifesto. It was a

Not A company in the world exists where top executives don't worry about future demand, or don't waste substantial money

The dilemma for service providers in countries with defined hierarchical norms is fascinating. Jitender Dabas argues that the increasingly rude

Sustainability is here to stay and companies are grappling with how to respond. Yet, as David Whiting argues, marketers are

Men and women may be social and legal equals, but we are wired differently by our genes. These differences influence

Kamil Michlewski explains how offering too many channels discourages customers from using any of them

Consider this simple scenario: a

Marketing and advertising are often based on the assumption that people have ‘deep’ attitudes and beliefs, that determine their choices

IN SEPTEMBER 2011 I reached the age that Cardinals retire. Because I have spent all my working life, except my

Allyson Stewart- Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding

WHO’D HAVE

Providing goods and services for emerging markets requires a radical rethink of product development. Vikas Sehgal, Kevin Dehoff and Ganesh

The Indian middle classes, numbering more than 400 million people, are a large consumer force who are now solidly engaged

One of the problems with working is that there is never enough time to read – even if you want

Jeremy Bullmore says we shouldn’t worry if people are sceptical about marketing, it’s scepticism about the police that should concern

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

What does the man who plays a

THERE ARE SOME subjects that don’t get talked about because they’re not worth talking about. And there are some subjects

The feminist agenda has been with us for over 30 years and we might have thought the subject was well

During these difficult economic times, the key is to ensure that consumers not only continue to want use your brand

Brands and branding have endured for years, centuries in fact. And despite dire predictions from some pundits, there really is

BACK IN 1955, starbursts were a sort of communications prophylactic. The Television Bill had been lengthily and fiercely debated: it

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a

Judie Lannon interviews MIKE HOBAN, customer and brand marketing director of Scottish Widows, about his experience of bringing marketing