BP and Toyota made many mistakes in their recent responses to consumer concerns. Allyson Stewart-Allen looks at the lessons we

Marketers need to defend against potential cuts in marketing budgets and must better explain the case for marketing expenditure in

David Nichols reflects on Japanese women, earthquakes and ad agencies

This year I have been fortunate enough to spend quite

Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word

Consumers are seeking easier ways to make decisions, and it’s time for suppliers to assist them, says Melanie Howard

One

 MY FRIEND, the senior marketing director of a big Japanese electrical and imaging company, says her agency only

An entrepreneurial spirit captures the imagination of employees and serves as an engine of innovation. Hierarchy can lead to bureaucracy

IN THE internet era, is direct mail still relevant? Research suggests yes. In collaboration with the Centre for Experimental   Consumer

BIGGER BRANDS are always big because more people buy them, not because they have higher weights of purchase – so

Writing a book is not easy but the one I have just finished was particularly hard. It started out as

OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what

In today's world, companies increasingly find themselves under similar pressures and scrutiny as politicians. To win in these circumstances, political

Tom is a brand manager. His approach is thoroughly professional. He's searching the world for best practice, and is bringing

All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK

Billions of consumers and business customers, in every region of the world, from cities to remote rural areas, buy global

In 1841, Charles Mackay wrote his famous book, Extraordinary Popular Delusions and the Madness of Crowds, to describe various

This series begins a debate about the issues in the internet revolution. Paul Feldwick, the sceptic, opens the conversation

I've just had a sneak preview of the first draft of next year's Conservative party election manifesto. It was a

Not A company in the world exists where top executives don't worry about future demand, or don't waste substantial money

The dilemma for service providers in countries with defined hierarchical norms is fascinating. Jitender Dabas argues that the increasingly rude

Sustainability is here to stay and companies are grappling with how to respond. Yet, as David Whiting argues, marketers are