In today's world, companies increasingly find themselves under similar pressures and scrutiny as politicians. To win in these circumstances, political

Tom is a brand manager. His approach is thoroughly professional. He's searching the world for best practice, and is bringing

All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK

Billions of consumers and business customers, in every region of the world, from cities to remote rural areas, buy global

In 1841, Charles Mackay wrote his famous book, Extraordinary Popular Delusions and the Madness of Crowds, to describe various

This series begins a debate about the issues in the internet revolution. Paul Feldwick, the sceptic, opens the conversation

I've just had a sneak preview of the first draft of next year's Conservative party election manifesto. It was a

Not A company in the world exists where top executives don't worry about future demand, or don't waste substantial money

The dilemma for service providers in countries with defined hierarchical norms is fascinating. Jitender Dabas argues that the increasingly rude

Sustainability is here to stay and companies are grappling with how to respond. Yet, as David Whiting argues, marketers are

Men and women may be social and legal equals, but we are wired differently by our genes. These differences influence

We need more case histories of brand failures, says Rory Sutherland

You know those women who occasionally hang around outside

The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one. It conjures images of the cavalier executive impulsively

IN AGILE MARKETING Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility is something

Ben Hayman urges brands to acknowledge consumers’ needs for optimism, against the odds

As An avid football fan, I know

Forecasting is always difficult in periods of disruption – and the communication environment is in just such a situation. C

IN RESPONSE  to C John Brady’s feature ‘A new view of the future of media landscape’ (Market Leader Q1

LAURIE YOUNG is a leader – and writer of several books – in UK professional services marketing and his co-author

Jeremy Bullmore says we shouldn’t worry if people are sceptical about marketing, it’s scepticism about the police that should concern

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

What does the man who plays a

THERE ARE SOME subjects that don’t get talked about because they’re not worth talking about. And there are some subjects