You can pick your brands and you can pick your friends. But if you're a marketer; can you pick your

In the archive of 50 golden brands, it was a year of wonder women, golden cigarettes and the Atari 2600

It’s time that marketers broke free from the restrictions that are imposed by business language and devised a vocabulary that

Tango’s ad ‘You know when you’ve been Tango’d’ slapped its way onto the TV screens. Featuring a man

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap

The digital arena provides a direct route to consumers and, because responses can be easily measured, marketers can report that

Despite the extensive coverage of the idea of ‘sustainability’, less than half the population (44%) know that it refers to

David Whiting looks at the sorry state of retail banking and speculates that it is time for competitors to shake

Markets are not fair. Big brands enjoy a disproportionate advantage over smaller brands. And, not only do they have more

Unless you live in westward ho! or saint-louisdu-ha!ha!, use exclamation marks sparingly

In Chekhov’s short story The Exclamation Mark, a

Since the 1970s, many consumer goods companies have been moving brands towards global propositions, but this is rarely appropriate for

I've never forgotten the trailer for Alfred Hitchcock's Psycho. If you've never seen it, go to www.youtube.com/watch?v=EzAnE4zuYuA. Why don't

In this edited version of The Marketing Society’s Annual Lecture 2008, James Murdoch argues that in an increasingly fragmented media

Editor's note: Ten years ago, in 1998, there was much frenzied talk of an imminent recession. In March of that

THE MARKETING SOCIETY was formed in the drab, post-war wreck of Britain's 1950s. At the time, America seemed the exact

This is a very personal view of where I think the digital age is taking marketing in the next ten

Why do CEOs automatically assume that costs are too high, asks Jules Goddard, in his fascinating lead article? Perhaps we

Melanie Howard looks at how the necessity for companies to offer value for money during the recession has developed into

True, there are green shoots. US job losses are slowing. Western countries are coming out of recession, and BRIC growth

The Mars bar, Pret a Manger, Apple iPod, Google, X Factor, Dyson. All of these brands represent famous success stories

Since the mid-1990s, many Western multinationals have established beach-heads in China by focusing on the three main population centres. The