We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates

I’ve written about

We need more case histories of brand failures, says Rory Sutherland

You know those women who occasionally hang around outside

The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one. It conjures images of the cavalier executive impulsively

IN AGILE MARKETING Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility is something

Ben Hayman urges brands to acknowledge consumers’ needs for optimism, against the odds

As An avid football fan, I know

Forecasting is always difficult in periods of disruption – and the communication environment is in just such a situation. C

IN RESPONSE  to C John Brady’s feature ‘A new view of the future of media landscape’ (Market Leader Q1

LAURIE YOUNG is a leader – and writer of several books – in UK professional services marketing and his co-author

Jeremy Bullmore says we shouldn’t worry if people are sceptical about marketing, it’s scepticism about the police that should concern

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

What does the man who plays a

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of

I started work in advertising just over 30 years ago in October 1975. I remember well my first day at

It's true. Innovation funnels don't work. In fact, they stifle creativity and make innovation less likely to be successful.

But

THOUGHT 1: MARKETING COMMUNICATION PROCESSES ARE OVERLY REDUCTIVE TO THE POINT OF BECOMING SELFDESTRUCTIVE

All of us love our big

There seems to be a widely held and virtually unchallenged belief that, thanks to the internet, the nature of mass

It is a funny thing that people who write and think about strategy and about marketing almost never seem to

According to a 2004 Economist Intelligence Unit survey, 59% of senior executives in large companies said they had conducted a

The jungle that is UK retail is getting tougher. Consumer debt, stealth taxes and new necessities, such as mobiles, Sky

The Vodafone Group provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests

I don't know much about interior decorators and have never directly employed one. But it seems to me, at least

Thank you for the opportunity to meet and talk with you. Especially since I'm in the wrong business and you're