The best advice I got ... When I was a graduate trainee, a sales manager who spent every lunchtime in

Today’s marketers have access to more consumer data than ever. But they need to learn to use the ‘data hydrant’.

As we learn more from neuroscience, sociology and behavioural economics, two themes keep appearing that have a major impact on

The first question a head hunter should have for any aspiring marketing director is: ‘What have you done to generate

David Cowan presents a compelling argument for growth that comes when marketing activities are based on rigorous, wide-ranging and purposeful

HUBPAGES, FOUNDED in 2006, just gained its millionth page. It’s a site where users create individual pages in the style

TED LEVITT defined corporate purpose as creating and keeping customers. Marketing Excellence 2 demonstrates how to do this with impact

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of

We can answer this question with some confidence because there is a terrific book, published in 1958, which tells it

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of

"The analytical fog surrounding CSR provides a smokescreen for companies that proclaim their adherence to it while failing to adopt

In the process of examining all of the research available, we have been able to demonstrate that many of the

What do a homicide investigation and an ad campaign have in common? Rory Sutherland explains

Buried almost unnoticed in the

An important element of this case study is how involved the employees became. Doing the right thing can have an

The other week my bank wrote me a letter. I've been a customer of this bank for nearly forty years

By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the

Research shows that in the UK 67% of the general public and 42% of business journalists agree that industry and

We all know that the future of brand communications is going to be multidimensional. The catchphrase 'sensory branding' is coined

As the world gets smaller, agencies get bigger. The unfortunate truth is that as clients rush to consolidate and agencies

Of all marketing concepts, customer service remains perhaps the easiest to grasp yet hardest to deliver. The business case is