China’s relationship with food is a window into basic instincts. The country’s cuisine is a manifestation of a civilisation that

How does your brand sound?

MICHAEL BAYLER

‘MOST BUSINESSES are shooting themselves in the foot every day with bad sound

Technology can be a wonderful thing, but it can also be a curse. If you’re dependent on your phone, computer

Organisational behaviour expert, Thomas DeLong highlights a familiar problem with successful executives: the drive to achieve can be an addiction

RECENTLY I took an IPA course on negotiation skills taught by Keith Risk, and was therefore interested to see what

Social marketing is complex and sophisticated and can be very effective. For example, the public sector behavioural-change campaign Change4Life, launched

• ‘We’ve got to keep the inertia going.’ (Nothing’s happening and I intend to keep it that way.)
• ‘Process re-engineering has

STEVEN JOHNSON is both an original and eclectic thinker. He has looked at innovation from an environmental perspective exploring the

The baying and mooing of marketing sacred cows being slaughtered can be heard emanating from the pages of Professor Byron

SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of

How do you unlock sales revenue by harnessing word of mouth? Forget the usual suspects – buzz, viral and stealth

The office Switchboard once connected me to a caller from a small business based in Reading. 'We're having rather a

Tom Stewart, editor and managing director of the Harvard Business Review, recently remarked that when CEOs are tasked with cutting

The Marketing Society defines marketing as 'the creation of customer-led demand, which is the only sustainable form of business growth'

As with all parts of the marketing and communications sector, the market research industry has spent the past decade considering

I've spent a lifetime in marketing creating new products, briefing new campaigns, starting new companies. I've worked in different sectors

THE MARKETING MASTERS

Philip Kotler, David Aaker, Jean-Claude Larreche,  Regis McKenna, Don Peppers and Martha Rogers, John Quelch, Al Ries

Despite all evidence to the contrary, the belief that a single number can be used to assess marketing performance is

This is the story of how communications changed the public face of a very public company. M&S is a national

I started work in advertising just over 30 years ago in October 1975. I remember well my first day at