In the archive of 50 golden brands, it was a year of wonder women, golden cigarettes and the Atari 2600

It’s time that marketers broke free from the restrictions that are imposed by business language and devised a vocabulary that

Tango’s ad ‘You know when you’ve been Tango’d’ slapped its way onto the TV screens. Featuring a man

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap

The digital arena provides a direct route to consumers and, because responses can be easily measured, marketers can report that

Despite the extensive coverage of the idea of ‘sustainability’, less than half the population (44%) know that it refers to

David Whiting looks at the sorry state of retail banking and speculates that it is time for competitors to shake

Markets are not fair. Big brands enjoy a disproportionate advantage over smaller brands. And, not only do they have more

Unless you live in westward ho! or saint-louisdu-ha!ha!, use exclamation marks sparingly

In Chekhov’s short story The Exclamation Mark, a

Since the 1970s, many consumer goods companies have been moving brands towards global propositions, but this is rarely appropriate for

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of

Of all marketing concepts, customer service remains perhaps the easiest to grasp yet hardest to deliver. The business case is

What was Gershwin's first name? Ask your friends and colleagues. Some will say they don't know and others will say

THE BALANCE BETWEEN ART VS TECHNIQUE

'Over the years, Jeffries has either outlasted, sued, or crushed any competitor in the

One of the most successful marketing strategies that the world has seen, which has been employed by professional service firms

The debate about the ethics of advertising and its role both in markets and society has evolved noticeably over the

Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or

As we stand today, diamond industry manufacturers – the global organisations that buy and polish rough diamonds – are more

Being a global brand creates great pressure on marketing teams to maintain the core brand's market position, or indeed achieve

'The new net boom,' announces Fortune. In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time.

An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented