JUDIE LANNON:

I understand you and your team have studied American shopping patterns very extensively. When you first saw the

JUDIE LANNON: Let's start by talking about direct mail generally. How do you feel it is faring compared to other

"The analytical fog surrounding CSR provides a smokescreen for companies that proclaim their adherence to it while failing to adopt

In the process of examining all of the research available, we have been able to demonstrate that many of the

What do a homicide investigation and an ad campaign have in common? Rory Sutherland explains

Buried almost unnoticed in the

An important element of this case study is how involved the employees became. Doing the right thing can have an

The other week my bank wrote me a letter. I've been a customer of this bank for nearly forty years

By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the

Research shows that in the UK 67% of the general public and 42% of business journalists agree that industry and

We all know that the future of brand communications is going to be multidimensional. The catchphrase 'sensory branding' is coined

As the world gets smaller, agencies get bigger. The unfortunate truth is that as clients rush to consolidate and agencies

Of all marketing concepts, customer service remains perhaps the easiest to grasp yet hardest to deliver. The business case is

What was Gershwin's first name? Ask your friends and colleagues. Some will say they don't know and others will say

THE BALANCE BETWEEN ART VS TECHNIQUE

'Over the years, Jeffries has either outlasted, sued, or crushed any competitor in the

One of the most successful marketing strategies that the world has seen, which has been employed by professional service firms

The debate about the ethics of advertising and its role both in markets and society has evolved noticeably over the

Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or

As we stand today, diamond industry manufacturers – the global organisations that buy and polish rough diamonds – are more

Being a global brand creates great pressure on marketing teams to maintain the core brand's market position, or indeed achieve

'The new net boom,' announces Fortune. In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time.

An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented