THE BALANCE BETWEEN ART VS TECHNIQUE
'Over the years, Jeffries has either outlasted, sued, or crushed any competitor in the
Creative thinking and the joy of process
Empower
Marketing and urban myths
One of the most successful marketing strategies that the world has seen, which has been employed by professional service firms
Advertising, ethics and the environment: a personal view
The debate about the ethics of advertising and its role both in markets and society has evolved noticeably over the
Responsible marketing from the inside out
Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or
Unmined potential: how coffee could save the diamond industry
As we stand today, diamond industry manufacturers – the global organisations that buy and polish rough diamonds – are more
A new approach to loyalty reveals hidden opportunities
Being a global brand creates great pressure on marketing teams to maintain the core brand's market position, or indeed achieve
The emperor's new clothes: technology is useless if consumers can't use it
'The new net boom,' announces Fortune. In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time.
Measuring marketing communications: concentrate on outcomes, not outputs
An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented
Net benefit: how the internet is transforming our world
Think back just 13 years. The year is 1993. John Major is Prime Minister. The Tories are in government. Tony
Case study: word-of-mouth marketing
A leading high-street retailer wanted to expand its branch network into individual towns. But first it needed to resolve a
Organic growth: seven principles that determine winners and losers
Organic growth is high on the agenda of both managers and shareholders. This is increasingly being reflected in financial reporting
What the Twitter fad tells us about humans and human behaviour
I don't believe that I am any more easily led or faddish than the next fella,
Branding in the internet bazaar - struggling for control in an uncontrollable world
In 1999 the Cluetrain Manifesto stated, 'Five thousand years ago, the marketplace was the hub of civilisation, a place to
I want my agency to make a profit
We work for advertisers, advising them on all aspects of their agency relationships. Whether we are working on a pitch
Green & Black's take a niche brand into the big league
Green & Black's is the leading organic confectionery brand in the UK. Between 2002 and 2005, Green & Black's invoiced
Oatmeal, SmartShop and Tommy Hilfiger
'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to
Consumer advisory panels - the next big thing in word-of-mouth marketing?
How do you unlock sales revenue by harnessing word of mouth? Forget the usual suspects – buzz, viral and stealth
Why the end of the world could be the salvation for marketing. And vice versa
The office Switchboard once connected me to a caller from a small business based in Reading. 'We're having rather a
Marketing detective work – finding opportunities for growth in your existing business
Tom Stewart, editor and managing director of the Harvard Business Review, recently remarked that when CEOs are tasked with cutting
New research identifies how star performers grow from within
The Marketing Society defines marketing as 'the creation of customer-led demand, which is the only sustainable form of business growth'
Ten principles of social marketing
There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital