It is a funny thing that people who write and think about strategy and about marketing almost never seem to

According to a 2004 Economist Intelligence Unit survey, 59% of senior executives in large companies said they had conducted a

The jungle that is UK retail is getting tougher. Consumer debt, stealth taxes and new necessities, such as mobiles, Sky

The Vodafone Group provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests

I don't know much about interior decorators and have never directly employed one. But it seems to me, at least

Thank you for the opportunity to meet and talk with you. Especially since I'm in the wrong business and you're

American business needs a breath of fresh air. We are, at last, coming out of a dark and trying period

What do many of the most successful people in Adland have in common?

The IPA, working with John Gage and

From human rights and labour practices to the environment and sustainable development, corporate policy and conduct is on the public

JUDIE LANNON:

I understand you and your team have studied American shopping patterns very extensively. When you first saw the

JUDIE LANNON: Let's start by talking about direct mail generally. How do you feel it is faring compared to other

"The analytical fog surrounding CSR provides a smokescreen for companies that proclaim their adherence to it while failing to adopt

In the process of examining all of the research available, we have been able to demonstrate that many of the

What do a homicide investigation and an ad campaign have in common? Rory Sutherland explains

Buried almost unnoticed in the

An important element of this case study is how involved the employees became. Doing the right thing can have an

The other week my bank wrote me a letter. I've been a customer of this bank for nearly forty years

By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the

Research shows that in the UK 67% of the general public and 42% of business journalists agree that industry and

We all know that the future of brand communications is going to be multidimensional. The catchphrase 'sensory branding' is coined

As the world gets smaller, agencies get bigger. The unfortunate truth is that as clients rush to consolidate and agencies

There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital