Given the awards were just dished out in October, it is hard to believe we’re at submission time already - ‘hard to believe’ probably sums up a lot at the moment.
So, on a snowy Thursday afternoon, we gathered round our screens ready to listen to an array of gold award winners dish out their top tips on how to get that special nod from the Marketing Society Scotland. And here are a few of my key takeout’s from the session.
Emotional storytelling
Rob Catterson from Brand Scotland talked about the importance of the story and the people involved in telling that story.
Treat your award entry like your approach to your campaign...go big, go bold. Inject some drama. Have an interesting cast. Make your entry a rallying call to get the judges sit up and pay attention.
Checklist for success
Pete Martin from Always Be Content noted that to truly have a shot at winning, you need to make sure your entry ticks all the boxes.
- The big challenge
- Interesting context
- What matters most...
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