More than 70 marketers came together on September 4th for an Under the Spotlight gathering. High spirits and, well, lots
Building trust and taking chances: a global lens on brave marketing
Event reviews
Amplify Marketing Festival 2019
At 2018’s Amplify Festival, Syl Saller, CMO at Diageo and President of The Marketing Society addressed the audience on the subject of Progressive Gender Portrayal in advertising.
Trendspotting with Whitespace Review by Raymond McStay
Review by Raymond McStay, Commercial Director, MadeBrave.
Innovate or Die – The Next Generation of Customer Experiences and the Need to
Your Marketing Sucks!
Juhie Gorwara reviews our Provocative Dinner in Delhi with award-winning viral video marketer Aashish Chopra
Jan Gooding: marketers and the crisis of trust
“We are in a world swirling with fake news, fake facts.....and leaders who are shameless in peddling their falsehoods”
Under The Spotlight with Pete Markey
A number of Business Leader members had the opportunity to join Pete and broadcaster Clare English for an intimate and
The best Cannes in years: Here's why
On a recent podcast episode I heard it described as the “Which Advertising Sucks Least Conference.” That made me laugh. But it also made me think...
Livity x Cannes Lions 2019
For anyone that’s been out to the Cannes Lions Festival of Creativity, they will know it’s full of contradictions. There
Demystifying Digital Transformation
More than 100 marketing and communication executives turned up at Google’s Hong Kong offices on the 25th of June...
Embracing 'differability'
Probably the most iconic Olympic photographs comes from the 1968 Mexico Games: two black American sprinters - 200m gold medalist
Freedom and failure - Cannes Lions 2019
The Cannes Lions International Festival of Creativity, often most closely associated with big bold and brash excess...
Demystifying Digital Transformation
At Google's offices in Hong Kong, Current Asia's David Ketchum reported on the conversation, which spanned data, digital departments and keeping the customer at heart
Star Awards 2019: Results
The Marketing Society Scotland Council has developed a new vision for 2019 and beyond – to build a vibrant marketing
Gun control and inclusion - Cannes Lions 2019
Shazia Ginai, CEO of Neuro-Insight UK writes about her experience at Cannes Lions 2019
Dubai uncomfortable breakfast
Afterall the key to the success of any organization, lies with it’s people, hence making sure that your company has the right calibre, is crucial for the future of the organization.
Discussing the role of the new CMO
CMOs who are cutting through the negativity surrounding the future relevance of a CMO, are uniting their businesses...
Leading with Talent
It seems like there’s never been a more precarious time to be a CMO. While average tenure has increased in
Data and instinct
The day had been in the Dentsu Aegis Strategy team’s diary for some time – Les Binet was arriving on
Personalization: Fact or Friction
It’s time to examine why personalization remains mostly a fantasy. And ask ourselves, is it even a good idea in the first place?
5 takeaways from Programmatic Pioneers
While in-housing continues to be a bold and brave move for any brand, we’re seeing strong solidarity...
10 things we learned from our lunch with MiQ
At a recent lunch, hosted in partnership with our friends at MiQ, we brought together some of our senior