Accelerate: Learning Lab | Storytelling: what it is, why we need it and how to g
Virtual
10:00am to 11:30am // 2 April 2026
Register now
We’re constantly told that we are all storytellers. But rarely does anyone explain why that matters—to us as humans, or to us as marketers. Even more elusive are the actual "rules" that turn a simple sequence of events into a narrative that sticks.
Join us for an immersive virtual session hosted by Kevin Chesters, CSO (and former strategy head at W+K, Dentsu, and Ogilvy). Kevin will strip away the fluff and dive into the mechanics of narrative, exploring the biological power of stories and unveiling exclusive proprietary research conducted with masters of the craft.
Venue
Zoom WebinarDate
2 April 2026Time
10am - 11.30am GMT | 2pm - 3.30pm GST | 5am - 6.30am EST | 6pm - 7.30pm SGT/HKTDress Code
Smart CasualTickets & Prices
Business Team Member
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
MEMBER PLUS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
MEMBER ACCESS ALL AREAS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
SUBSCRIBER/DIGITAL MEMBER
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
CPD Learning Objectives
HOURS
1 hours
This session qualifies for 1 hour of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
What to expect
The Anatomy of a Story: Defining what a story actually is and tracing its evolution through history.
The "Why" Behind the Tale: Understanding the psychological necessity of stories for humans and their strategic power for marketers.
Cross-Industry Lessons: Learning how different disciplines structure truth and emotion.
Your Storytelling Toolkit: A curated list of essential books and films to help you sharpen your narrative instincts.
What conferencing platform do we use?
All our virtual events are conducted over Zoom
Will the session be recorded?
If our speakers allow the session will be recorded and made available for Members who booked onto the session
