What is The Changemakers Club?

The very essence of The Marketing Society is the opportunity to make meaningful connections and have honest conversations with peers navigating similar opportunities and challenges. We know the best discussions happen when the room is small, trusted, and filled with people who understand the pressures of leadership today.
 
That’s why we created The Changemakers Club: an exclusive, invitation-only gathering designed for senior brand-side leaders to exchange perspectives, challenge thinking, and explore the issues shaping the future of marketing and business growth.

For this exclusive breakfast in partnership with LinkedIn, we’ll explore: How to Build B2B Brand Authority in the Age of AI

As AI and large language models increasingly shape how people discover information, the way B2B brands build authority is changing too.

Being visible is no longer enough. Brands need clarity in how they show up, credibility in what they say, and the clout to become part of the conversations and sources that people trust.

So, what does it take for a B2B brand to become citable?

We’ll bring together a small group of senior marketing leaders to explore how B2B brands can strengthen their authority through clarity, credibility and clout, and what that means as AI plays a bigger role in how people discover, evaluate and understand brands.

This closed-door experience is exclusive to brand-side senior Members who hold a position of Head of and above. You will need to be on the confirmed guest list to attend.