What is The Changemakers Club?

The very essence of The Marketing Society is the chance to make meaningful connections and have honest conversations with peers navigating similar opportunities and challenges. We know the best discussions happen when the room is small, trusted and filled with people who understand the pressures of leadership today.

That’s why we created The Changemakers Club, an exclusive, invitation-only gathering where senior brand-side leaders come together for candid conversation, fresh thinking and valuable connections with the peers shaping the future of our industry.

For this exclusive dinner in partnership with Acquia we’ll explore: Is it time to put the ‘market’ back into marketing?

For the past 20 years, marketing has become increasingly focused on execution, with campaigns, channels, CAC and ROI dominating the agenda. But somewhere along the way, have we lost sight of our bigger role in driving business growth?

As AI moves up the business agenda, we have an opportunity to rethink the role of marketing. Could we let AI take care of more of the ‘ING’, the doing, delivering and optimising, and free ourselves to focus on the ‘market’? That means getting closer to customers, understanding what they really need and finding new ways to innovate, create value and drive growth.

Join us as we explore what this shift could mean for marketing leaders, how AI is changing the way we work and what it will take to put customers and commercial growth back at the heart of marketing.

With huge thanks to our partner Acquia for helping bring together an exceptional group of leaders to connect, share and learn.

This closed-door experience is exclusive to brand-side senior Members who hold a position of Head of and above. You will need to be on the confirmed guest list to attend.