Coffee & Conversation: From Doom-Scrolling to Big Screen | Hong Kong

Name: Coffee & Conversation: From Doom-Scrolling to Big Screen | Hong Kong
Start: 2026-10-22T08:30:00+0000
Location: Venue to be announced

Hong Kong

Join us for a Coffee & Conversation on how social, connected TV and the wider digital landscape can work together to reach the same audience in different moments.

8:30am to 10:30am HKT // 22 October 2026

Grayscale hands reaching in from different directions, each holding a bright blue coffee cup, symbolising conversation, connection and shared perspectives.

Do you want to reach your audience doom-scrolling or on the biggest billboard in their house? And why should you have to choose?

Your audience doesn’t experience life in channel silos. They scroll, discover, watch, search and shop - sometimes all within the same evening. For marketers, the opportunity isn’t to favour one environment over another. It’s to understand what each moment offers, what role each channel can play, and how those encounters can add up to something more powerful.

This member-led Coffee & Conversation invites brand and agency leaders to explore how social, connected TV and the wider digital landscape can work together to build brands and drive outcomes.

Coffee & Conversation is an intimate, Members-only gathering that brings a small group together for an open discussion around the topics that matter most to them. There is no formal agenda and no presentations, simply a thoughtful working session with people navigating similar questions and challenges.

Venue

Soho House
33 Des Voeux Rd W,
Sheung Wan, Hong Kong

Date

22 October 2026

Time

8:30am - 10:30am HKT

Dress Code

Smart Casual

The Questions to Explore:

Same person, different mindset: How does what someone is doing influence the way we should engage them?
A role for every channel: Where does each environment contribute most, and how can those contributions complement one another?
Creative that connects: How do we carry one brand story from the feed to the big screen without simply repeating the same ad?
Proving the combined value: What evidence would give us confidence that a connected approach is delivering more than individual channels alone?

Tickets & Prices

Member

This conversation is complimentary as part of your membership. Please log in to your membership portal to book and reserve your place.

NON MEMBER

This conversation is open to the Members of The Marketing Society only.

What to Expect

A clearer view of how audience mindset changes across channels

Discussion on the role social, connected TV and digital can each play

Fresh thinking on how one brand story can work across different environments

Examples of where channel planning can feel too separate or too linear

A look at what evidence helps prove the value of a connected approach

Shared perspectives from brand and agency leaders facing the same questions

I can't book on as a Member, what can I do?

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For any questions, please email [email protected]