Digital innovation is overwhelming, and we’re left to ask, where’s the human spark in our digital future?

Join us for a thought-provoking workshop-style discussion on balancing progress with presence, ensuring that as we digitize the world and keep up with the pace of AI, we don’t forget the power of being human. 

In this session, we’ll rethink how marketers can leverage technology while maintaining genuine connections. It’s a chance to pause, reflect, and reset and reminding ourselves that digital tools should enhance - not replace - human interaction.

This session is delivered in true just add water approach by Karen Smits, Ph.D.: light in style, fast paced, fun in tone, and always business relevant.

At first, participants may be surprised by the level of active participation and the invitation to step outside their usual thinking. They’ll be encouraged to tap into creativity, embrace play, and use skills they don’t typically draw on.
By the end of the session, they’ll have experienced a powerful realisation about the lasting importance of human connection in a digital world and leave feeling energized, inspired, and likely with a new friend made along the way.

Why should you attend:

• You should attend this session to explore how to balance digital innovation with authentic human connection.
• The session emphasizes the importance of play in fostering creativity and driving meaningful results, while offering thought-provoking questions and practical ideas for storytelling and personalized experiences that still feel human.