Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd?
We’ve teamed up with our friends at LANDOR & FITCH for a new mini-series to find out, starting in Dubai on Tuesday 10 November.
Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser will share tangible, successful examples of brand-led sustainability and be joined in conversation to explore how these learnings can be applied locally with:
• Antony Lawrence, Executive Director - Marketing, Dubai Holding
• Sue Hubner, Regional Category Director MYPC & BSM, Arla Food
Sustainability can be more than just a game of compliance; it can become a competitive advantage. Come along and discover how to set yourself apart from the crowd and create marketing that’s good for the planet, good for people, and good for profits.
Reserve your place today. If you have any questions for our speakers, please share these here ahead of the session.
Book now via button below
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Members: This event is complementary as part of your membership
Non-members: Please register your interest below and a member of the team will be in touch