First Role Fundamentals #4 2025 | Scotland
Scotland
12:00pm to 1:00pm // 18 November 2025
Register now
The Marketing Society aims to inspire, accelerate and unite the marketing leaders of today and tomorrow helping them to do well in their careers, do good in society and feel good about our profession and our community.
The Future Leaders Advisory Group (FLAG) works alongside The Marketing Society Scotland Advisory Board to help build a vibrant marketing community renowned for enlightened thinking, innovation and creativity.
A primary aim of FLAG is to give Future Leaders and First Role members applicable and practical information to make a difference in their marketing careers.
Launched in 2023 and with growing popularity, we have a series of online events specifically for First Role members of the Society, four times a year.
- 1-hour interactive zoom session – that's right – cameras are ON!
- Led by FLAG members.
- Practical guidance and advice on marketing topics
Venue
VirtualDate
18 November 2025Dress Code
CasualWhat to expect
Skill Up, Stand Out – Finding Your Strength and Shining in Your Marketing Career
Building a career in marketing is an exciting journey, particularly in the early years when every project and connection can shape your path. But in a fast-moving, competitive industry, how do you truly stand out — whether you’re aiming to make your mark in your current role or land your next big opportunity?
In our fourth First Role Fundamentals session, we’ll explore how to find your unique strength, identify what makes you different, and use that to build visibility and credibility. Through honest discussion and shared experiences, we’ll uncover practical ways to develop your personal brand, demonstrate value, and position yourself for success.
We’ll also touch on the best routes to skill up — from webinars to certifications — and how to choose learning opportunities that genuinely enhance your impact rather than overwhelm your to-do list.
Join Cori Schwabe, Head of Business Development and Marketing at Leith, and Kate Newton, Strategy Director at Multiply, as they share their own career journeys, insights, and actionable advice on standing out in Scotland’s dynamic marketing landscape.
What you’ll gain from the session:
✅ Strategies to help you identify your niche and stand out in your current role or when job hunting.
✅ Real-world advice on building credibility and showcasing your unique strengths.
✅ Guidance on selecting training and certifications that support — rather than define — your career growth.
✅ Confidence to take ownership of your career path and make your mark in the industry.
Who should attend:
This session is exclusively designed for First Role Members of The Marketing Society. Whether you’re just starting your career or looking to establish your footing in the marketing industry, this session will provide you with valuable tools and insights to support your growth.
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