future leaders

Future Leaders with Paul Condron

Edrington, 19 January, 4pm to 6pm

With the new year, comes a new series of events for our Future Leader members.

Our Future Leaders programme of events have been developed over recent years to provide insights, inspiration and practical take-aways for Future Leader level members who are aspiring to senior roles in our industry.

We’re kicking off 2023 with the first of a four-part series of events taking place on Thursday 19 January from 4:00-6:00pm with Paul Condron, newly appointed Brand Director at Edrington as guest speaker.

Paul joined Edrington in 2017 and his career spans 25 years, with roles in premium consumer electronics, spring water, beer and whisky.

In his early career, Paul had roles in sales and marketing with audio brands Tannoy and Linn. Some 15 years ago he moved into the drinks industry, first as Head of Brand Marketing with Highland Spring then into Beer and Cider as Marketing Director for C&C Group, responsible for leading brands such as Tennent’s Lager, Magners Irish Cider and several emerging premium/craft brands.

His current role as Brand Director for Highland Park brings responsibility for all aspects of brand strategy and execution, including new product development, brand partnerships and visitor experience at the brand’s Distillery on Orkney.

In this session, Paul will discuss how to create a clear brand vision and we will take a look back at his career more recently as Brand Director of The Macallan, Marketing Director at Tennent’s and Head of Brand Marketing at Highland Spring. And how he entered the industry in a not-so-typical way...

We would also love to invite all our attendees to join us for drinks on the 7th floor bar for a New Year catch-up!

Our Future Leaders programme is sponsored by Whyte & Mackay.



Paul Condron

Brand Director, Highland Park, Edrington