Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy

Name: Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy
Start: 2025-10-08T10:00:00+0000
Location: Zoom Webinar

International

Join us for the latest in our The Global Conversations series, which offers a unique opportunity to connect with fellow members from around the globe for some shared learning.

10:00am to 11:00am // 8 October 2025

The B2B marketing playbook is being rewritten. While many organisations still cling to traditional linear models designed for a different era, today’s forward-thinking CMOs are dismantling this approach and rebuilding for today's complex, multi-touchpoint buyer journey.

Mark Evans

Mark is an executive level marketer and experienced non-executive director across listed, public and charity sectors. In his last exec role at Direct Line Group...

Read Now

Ben Munroe

Ben Munroe has been working in cybersecurity for more than 2 decades across the globe, in San Francisco, San Jose and Singapore, having spent time...

Read Now

Sandeep Pal

Sandeep is an established marketing leader with over 35 years of experience driving profitable growth and digital transformation for firms like IBM, Qlik, Oracle, and...

Read Now

Venue

Zoom Webinar

Date

8 October 2025

Time

10.00am - 11.00am BST | 1.00pm - 2.00pm GST | 5.00pm - 6.00pm HKT/SGT

Dress Code

Smart Casual

We hope you will join us as we unpack the strategies of the leaders in this field who are boldly reconstructing the funnel from top to bottom.

We’ll also be joined by leading experts at the forefront of this transformation. They’ll reveal how they're aligning brand and performance, leveraging data for deeper personalisation and integrating revenue teams to drive smarter, more sustainable growth.

Whether you're looking to modernise your GTM motion or optimise pipeline efficiency, this session will equip you with real-world strategies, frameworks and insights you can apply right away.

This session is perfect for marketing leaders, revenue strategists and growth-minded operators who are ready to make the bold structural changes necessary to future-proof their funnel strategy.

Speakers will be announced soon.

What to Expect

You'll hear from expert speakers who will guide you through:

A comprehensive understanding of what the modern B2B funnel architecture actually looks like

Proven frameworks for balancing demand capture with demand creation to achieve sustainable growth

Why intent data and dark funnel visibility are reshaping targeting

How marketing and sales alignment is being re-engineered for the new buyer journey

Real-world examples of how leading CMOs are restructuring their tech, measurement frameworks and team responsibilities to support funnel transformation

TICKETS & PRICES

BUSINESS TEAM MEMBERS

This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

INDIVIDUAL MEMBERS

Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

NOT YET A MEMBER?

Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.

SUBSCRIBER/DIGITAL MEMBER

This event is not available for your tier of membership, consider upgrading by contacting [email protected]

CPD OBJECTIVES

HOURS

30 minutes This session qualifies for 30 minutes of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.

CPD OBJECTIVES

By attending this event, participants will be able to: 1. Describe the key components of a modern B2B funnel architecture and explain how it differs from traditional linear marketing models. 2. Evaluate and apply frameworks for balancing demand creation and demand capture to drive long-term, sustainable growth. 3. Interpret and leverage intent data and dark funnel signals to improve audience targeting and engagement strategies. 4. Identify effective strategies for aligning marketing and sales teams in response to the evolving B2B buyer journey. 5. Assess real-world CMO case studies to understand how leading organisations are restructuring their tech stacks, performance metrics, and team roles to support end-to-end funnel transformation.