To succeed, marketers must consistently keep pace with an ever-changing customer.
The rapid change in customer expectations, fuelled by the exponential technological advances, data and analytics and new business models, is challenging every marketer to reimagine day-to-day experiences and transform how they work.
Discover how to outperform your competitors in the demanding age of customer experience. In partnership with our friends at Accenture Interactive, this thought-provoking session will also explore why leading businesses are moving from Key Performance Indicators (KPIs) to Customer Performance Indicators (CPIs). CPIs are a simple, yet powerful approach that enables you to put customers at the heart of everything you do and deliver what matters for both them and your company, while fuelling growth.
- Nina Holdaway, Managing Director, Accenture Interactive
- Saurabh Singhal, Global Head of Marketing, DBS Bank (APAC)
- Maria Gedeon, CMCO, Chalhoub Group (MENA)
Timings: 8am (EDT) | 1pm (BST) | 4pm (GST) | 5.30pm (IST) | 8pm (SGT & HKT)
Background on our Global Conversation series
Our Global Conversation series allows marketers to explore the opportunities and challenges currently being presented to us at a global level from the Economy, Brand Survival, Long Term Impact & Sustainability, Team Management, Diversity & inclusion, Future Proofing and more – we talk about the issues that are affecting marketers right now at a global and a local level. Every month we discuss the topics that are at the forefront of our marketer’s minds.
Book now via the button below
Members: Your place is complimentary as part of your membership. Book now via the button below
Non-members: Register your interest below and a member of the team will be in touch.