The ambition for business growth has never been greater, yet delivering it keeps getting harder. Marketing leaders are balancing short-term performance with long-term brand value, finding their way through AI and measurement, and meeting rising expectations from the C-suite, all while being asked to prove marketing’s wider contribution to the business.

Earlier this year, The CMO Tension, our report with Ekimetrics, put a name to those pressures through conversations with senior marketing and business leaders across APAC. Naming the tension was the first step. As we head into 2027, the more useful question is what we do about it.

This interactive Global Conversation brings together Members from across our international hubs to move from tension to ambition, sharing what’s working and the practical steps that will help marketing play a greater role in shaping business strategy and driving growth.

What to expect

We’ll open with Olivier Kuziner, Managing Partner, APAC at Ekimetrics, sharing what he has seen working for CMOs since The CMO Tension was published, drawing on our soon to be released CMO Tension video podcast series, and the practical moves that can help marketing leaders turn pressure into progress in 2027.

Global Conversation: From Tension to Ambition The Path Ahead for Marketing Leaders

After Olivier’s opening, you’ll join small breakout discussions with peers from different markets and industries to explore:

• From tension to ambition: which pressures will matter most in 2027, and how leading CMOs are turning them into opportunities for growth
• Practical moves for the new year: the steps marketers are taking now to show their contribution to the business and win the resources to deliver it
• A stronger voice in the C-suite: how to build the credibility and confidence that give marketing a real seat in shaping business strategy
• Your 2027 priorities, pressure-tested: how your plans compare with those of Members tackling the same challenges in other markets

You can explore The CMO Tension report here.