Our Under the Spotlight events bring together leaders for authentic, thought-provoking conversations, where they show up as their true selves and share practical insights, real stories and actionable tips. This session features Jiunn Shih, Global Chief Marketing Officer Driscoll’s, the world’s leading Berry brand.

Jiunn has built a remarkable career as a board member, advisor, and results-driven executive with over two decades of experience spanning FMCG and agribusiness.

As Driscoll’s first-ever CMO, he sits at the intersection of purpose-led brand building and commercial growth, with a track record of strengthening brand equity, driving innovation, delivering commercial impact, and embedding sustainability into business strategy.

Before joining Driscoll’s, he held senior sales and marketing leadership roles at Zespri, Unilever and L’Oréal, working across Latin America, Asia, and Europe.

In this candid and inspiring conversation, Jiunn will share his perspective on what it takes to build brands that truly resonate, balancing performance with purpose, leading across cultures, and creating growth in fast-changing markets.

Members will leave with fresh inspiration, practical leadership lessons, and a behind-the-scenes look at the mindset and strategies required to thrive at the very top of modern marketing.