Innovation needs marketing to create disruption and purpose in real life. Marketers need to be included in development discussions earlier in the innovation process. Strategic, upstream marketing that is incorporated into the innovation development process can clearly define who to sell the new offering to and how to sell it well.
We will look at this topic further with 2 of our 2019 Star Awards Gold Champion Award winners. Both Aarti from DF Concerts and John from Dexcom are skilled marketers with strong backgrounds in driving innovation.
Thanks to Edrington for their continued support of the Inspiring Minds series.
The Inspiring Minds events are FREE to all members and £25 plus VAT for non-members.
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