Marketer to Marketing Engineer: Build Your First AI Marketing Agent 1 | England
England
10:00am to 12:00pm // 6 November 2026
Book your place here
Join The Marketing Society Board Member Dino Myers-Lamptey and Lee Henshaw for a hands-on, two-hour workshop from In the Loop, that introduces you to one of the fastest-growing roles in marketing: the marketing engineer.
A marketing engineer is the person on the team who can spot a workflow worth automating and then build the AI agent that automates it. The Wall Street Journal recently reported that teams without these builder-strategists will fall behind, and some US companies are already paying as much as $300,000 a year for the role.
In this session, you’ll see how a marketing engineer combines solid marketing knowledge with systems thinking, as you rebuild the positioning statement agent that Into-it created with the London School of Economics.
You’ll build it step by step in n8n, the popular node-based automation platform, and leave with a working copy of the agent and the confidence to start building your own.
The paid workshop is limited to 12 people, so Dino and Lee can sit alongside you while you build.
This is for marketers who use AI every day but haven’t yet built an agent, marketing leaders who want their teams automating strategy work rather than just busywork, and consultants and freelancers looking for a repeatable positioning method to bring to clients.
Note that The Marketing Society are supporting this event but it is run by In the Loop.
Venue
65 Goswell RoadLondon EC1V 7EN
Date
6 November 2026Time
10:00am–11:00am GMTDress Code
Smart CasualTICKET INFORMATION
Members
This event is a paid for event experience with In the Loop. Tickets are £215 + VAT and are limited to 12 places
You may secure your place by accessing the event page on Eventbrite.
Non-Members
Our events are designed for our Members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please request to join by emailing our Global Head of Marketing and Brand, Rachel.
What the session will cover
The totality of marketing: what we really mean when we talk about marketing, and why teams are now expected to do more with less.
Automation as a growth engine: why every team needs people who can spot workflows worth automating, and why a top-down approach to automation won’t work.
The role of the marketing engineer: the two skills it combines, basic marketing and systems thinking, and why demand for it is rising so quickly.
A glimpse into the marketing department of the future: Lee shares a report on the AI marketing department Into-it is building with the London School of Economics, which Marketing Week described as an early look at how marketing teams will work.
Positioning explained: using the University of Virginia structure of target, brand, category, point of difference and reason to believe, you’ll see why positioning is one of the most important decisions a marketer makes.
Build your agent: together, you’ll rebuild Into-it’s positioning statement agent one node at a time, using any of the major AI models plugged into n8n.
What to bring
A laptop, an account with Claude, ChatGPT or Gemini, and a free n8n account set up before the session. Dino and Lee will show you how to connect everything as you build.
What’s included
Two hours in a small group with Dino Myers-Lamptey and Lee Henshaw, plus the finished Positioning Statement Agent as a file you can install in your own n8n account.
Marketing engineers in America are already earning as much as $300,000 a year. UK marketers can’t afford to fall behind. That’s why we’re working with Dino and Lee, who will show our Members how easy it is to talk these agents into existence. I did one of their workshops myself and I’ve been building agents ever since.
Rachel Letham Global Head of Marketing and Brand, The Marketing Society
THE FAQs
Where is this being held and how do I get there?
Into-it office, 65 Goswell Road, London EC1V 7EN. The nearest Underground stations are Barbican and Old Street, both a short walk away.
Who is this for?
Marketers, marketing leaders, consultants and freelancers who want to move from asking AI for help to building with it. No coding experience is needed.
Do I need any technical knowledge?
No. You’ll need a laptop, an AI model account and a free n8n account, and Dino and Lee will guide you through the rest.
How many places are there?
The workshop is limited to 12 people to keep it hands-on.
Is this a The Marketing Society event?
No, this is not a The Marketing Society run event. It is run by our Partners In The Loop, in partnership with The Marketing Society.
What is the refund policy?
Refunds are available up to seven days before the event via the Eventbrite website.
