About the Awards

Our Awards set the standard for marketing excellence, and we’re excited to expand them to the GCC. The Awards are widely recognised in the UK as the leading marketing awards since they were first launched in 1985 (41th anniversary in 2026).

Our mission is to celebrate and champion marketing leadership in the GCC. Our Awards are not just about creativity and effectiveness, which is the essence of marketing excellence, but the people, the leaders and the visionaries who are spearheading the way forward and showing why marketing can inspire us all. We want to make marketers proud to represent the industry and show the impact marketing has on business success and growth.

Awards are a pivotal tool in showcasing the work of brands and agencies who prove the power of marketing excellence on their businesses and can show that their efforts have driven proven growth and ROI. And importantly the impact that marketers can not only have financially, but on society as a whole, addressing issues that we all know we need to effect change on.

As a not-for-profit company we aim to provide transparency at every stage of the judging process. The entries will be judged by 24 leading client-side marketers from across the GCC, so that truly the best work wins. No one from The Marketing Society team will judge, or even read the entries before they are judged to ensure fairness.