The Marketing Society at Gulfood 2021

This February we will be joining our friends at Gulfood for the year’s first live, in-person food & beverage event.

As part of the F&B event held at Dubai World Trade Centre, Hall 2, we will be running a series of sessions around the food industry, hospitality, culinary arts and much more.

Agenda

Welcome remarks
Khaled Ismail – Chairman- Marketing Society – UAE Hub and Vice President – Comms – EMEA – Tetra Pak

Purpose Driven Marketing: Examples of innovative, relevant and empathic brand communications and advertising
Peter DeBenedictis, CMO Microsoft - MEA

The Evolution of Consumer Behavior: Food Safety & Environment: COVID-19 impact on the global consumer mindset
Belin Alev, Regional Comms Director – EMEA – Tetra Pak 

Panel Discussion: The Evolution of Consumer Behavior Part 2
Moderated by Kamal Dimachkie
Belin Alev, Regional Comms Director – EMEA - Tetra Pak
Maria Gedeon, Director of Sales and Marketing - Majid Al Futtaim

Food and/or digital product launches which address consumer needs during/post Covid-19
Beverley D’Cruz, Chief Brand Officer - Pizza Hut META
 

Panel Discussion: Transforming the way people think about food 
Moderated by Nidhi Sehgal, Director Strategy & Panning - FLC Group
Deema Khoury, Marketing and Events Manager - Emirates Bio Farms
Ziad Kamel, Founder and CEO - Cloud Restaurants  
Manuel Oliveira, Head of Growth, UAE at Kitopi
 

Eco Conscious Consumerism – A Trend or A Market Shift?
Niki Walsh, Director of Marketing and Communications - Sarood Hospitality


The future of marketing and advertising food products
Maria Gedeon, Director of Sales and Marketing - Majid Al Futtaim
Mustafa Shamseldin, Chief Marketing Officer - Africa, Middle East and South Asia - PepsiCo

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